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Category: Estate Planning

Expanding the Value Proposition: How Life Insurers Can Leverage Online Wills to Help Drive Mass Market Sales

Despite technological advancements like automated underwriting and attractive user experience (UX) platforms, life insurance products, especially term products, are still perceived as commodities by agents and luxuries by consumers, particularly during inflationary times. To overcome these variables, more effectively reach the mass market and make the sales and purchase of life insurance more compelling, life insurers should add complementary products that enhance the overall value proposition to agents and consumers. One smart choice is bundling life insurance with online estate planning. Let’s explore how life insurers can benefit from this strategy, backed by statistics on the current state of Americans’ life insurance and estate planning coverage.

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Things To Consider When Making A Will

Creating a will is a crucial step in ensuring your legacy and providing peace of mind for you and your loved ones. From detailing assets to naming beneficiaries and guardians, here’s a comprehensive guide to help you navigate the essential considerations for making a will. Dive in to learn how you can secure your future and make informed decisions about your estate planning.

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