Category: Estate Planning

64% of all Americans think having a will is important, but only 32% actually have up-to-date documents in place. This gap represents tens of millions of people with good intentions who have not acted to protect their families from the potential confusion, heartache, and turmoil that inevitably occurs when wills, beneficiary designations, and a rudimentary listing of financial and other accounts are not in place. Can American companies and organizations take steps to help close the gap?

Fraternal life insurers have long been champions of serving specific communities with tailored insurance products and services. Rooted in a tradition of mutual support and shared values, these not-for-profit organizations are uniquely positioned to further deepen their relationships with members by addressing broader financial security needs. One essential service that complements the mission of fraternals is estate planning, including a will, advance health directive and financial power of attorney. Simple online estate planning platforms like LifeLegacy offer fraternal insurers an opportunity to provide a meaningful complementary service that dovetails perfectly with the protection of life insurance and annuity product while fostering loyalty and engagement.

In today’s digital age, nonprofits are increasingly turning to innovative solutions to ensure their long-term financial stability. According to the 2024 Nonprofit Digital Investments report sponsored by NTEN and Heller Consulting, “Fundraising and Financial Stability” is a significant area of higher focus for 66% of nonprofits.

Despite technological advancements like automated underwriting and attractive user experience (UX) platforms, life insurance products, especially term products, are still perceived as commodities by agents and luxuries by consumers, particularly during inflationary times. To overcome these variables, more effectively reach the mass market and make the sales and purchase of life insurance more compelling, life insurers should add complementary products that enhance the overall value proposition to agents and consumers. One smart choice is bundling life insurance with online estate planning. Let’s explore how life insurers can benefit from this strategy, backed by statistics on the current state of Americans’ life insurance and estate planning coverage.

Creating a will is a crucial step in ensuring your legacy and providing peace of mind for you and your loved ones. From detailing assets to naming beneficiaries and guardians, here’s a comprehensive guide to help you navigate the essential considerations for making a will. Dive in to learn how you can secure your future and make informed decisions about your estate planning.

Imagine if creating or updating your will was as easy as checking your bank account balance or making a purchase online. By embedding online will services into everyday financial transactions, such as banking, investment, or insurance transactions, individuals can seamlessly access and manage their estate planning needs.

Discover why homeowners, newlyweds, parents, pet owners, and those experiencing life changes urgently need a will. Secure your future now.

Here are five compelling reasons why NOW is the best time to create a will: