LifeLegacy Privacy Policy

Life Legacy Inc. (“LifeLegacy”) was designed to make it easy for people and organizations to create a lasting legacy using life insurance, wills, and more. As part of that mission, LifeLegacy takes your privacy seriously. We share a commitment to protect your privacy and the confidentiality of your personal and financial information.

As providers of products and services that involve compiling personal – and sometimes sensitive – information, protecting the confidentiality of that information has been, and will continue to be, a top priority for LifeLegacy. Whether you are a current customer, former customer, or potential customer, we believe that you should know about the information we collect, the measures we take to safeguard it, and the situations in which we might share information with select business partners.

This Privacy Policy describes how we handle and protect information that we receive through our website at lifelegacy.io (the “Site”) and our related and subsidiary webpages and through access to any optimized version of our Site for mobile devices.

By accessing and using the Site, you consent to our Terms of Use, as well as the collection, use, and storage of your information by us in the manner described in this Privacy Policy. We reserve the right to change and update this Privacy Policy and such updated versions will be posted on the Site. This Privacy Policy supersedes all earlier versions of such policy.

What Information Is Collected On The Site

Personal Information submitted by you

We collect personal information from you to help you use our products and services, and this may be done while creating a will, requesting a quote, submitting your application, through your use of our Site, discussing your application or insurance product with us, or by providing feedback to us. By “personal information,” we mean information that specifically identifies you. Generally, you do not have to register or provide your name or other information that personally identifies you in order to view the Site Content. If you choose to obtain a quote using our quote tool, you may initially be asked to provide your birthdate, gender, zip code, household information, financial information, information about whether or not you smoke, and similar biographical and lifestyle information. From time to time, we may contact you with information regarding our products or services.

If you choose to create a will or apply for a legacy giving policy through LifeLegacy, you will then be asked to register with LifeLegacy and provide your personal information as part of the process. The information we collect and the extent to which we use it for the application process will vary depending on the product or service involved.

Non-personal Information

The Site collects certain standard Internet log information that you do not visibly enter, such as your browser type, Internet Protocol (IP) address of your computer or device, browser type, click stream data, operating system, loading or exiting of web pages, HTTP protocol elements, and the status of cookies placed on your computer by lifelegacy.io. In addition, in order to manage and improve our Site, we or our service providers may use cookies (small packets of information that are stored by your web browser) or web beacons (electronic images that allow us to count visitors who have accessed a webpage). These tools do not identify you personally and allow us to track and analyze aggregated usage data about our Site. This information may be shared on an anonymous aggregated basis. You may choose to block or disable cookies from your device using your browser settings or options. However, this may impact your user experience and parts of the Site may not work for you. You cannot remove or block web beacons as they form part of the content of the web pages, however because they work in conjunction with cookies, turning off cookies will prevent web beacons from tracking your user activity on our Site. The beacon can still account for an anonymous visit, but your unique information will not be recorded.

How Is Your Information Used For Life Insurance

If you choose to provide personally identifiable information to us through the Site, we use that information for the intended purposes for example, to quote, apply for and help issue you a life insurance policy. Applications for insurance become the property of LifeLegacy and may be used for any purposes ordinarily associated with such applications and retained in accordance with our processes for retaining such documentation and applicable law. If you apply for an insurance product, we may use your personal information to deliver your products and services, provide you with customer service, and communicate with you during the life insurance application process, and as we deem appropriate for our internal business purposes and to fulfill our legal and regulatory requirements. 

We may disclose your personal information to third parties (insurance carriers, payment processors) engaged by us to fulfill your requests, assist with completing and submitting your application (including through external producers), administer or enforce a transaction you requested or obtained, and/or to help manage and improve our Site and services. In these cases, we require such third parties to restrict their use of such information to the intended purposes for which they were engaged.

LifeLegacy never shares or sells saved personal information with any third party other than those stated above.

The information collected generally for applications varies depending on the life insurance products or services you request and may include:

  • Information provided in personal interviews or on applications and related forms, for example, name, address, birthdate, and annual income.
  • Responses from your employer, benefit plan sponsor, or association regarding any group products we may provide, for example, name, age, and address.
  • Third-party reports, such as consumer credit history, motor-vehicle records, demographic, and/or medical information, if relevant to your product or service.

Information Collected For Last Will and Testaments

LifeLegacy may share the personal information we obtain in connection with the operation of the Site:

With providers who work on our behalf, such as cloud storage providers, and other third-party partners that provide features or functionalities we integrate into our site, such as email communication providers;

With bona fide tax-exempt charitable or religious organizations and their planned giving consultants to facilitate and report donations and provide information (in accordance with donors’ preferences and their explicit opt-in) regarding donors, such as the donors’ contact information, birth year, city and state, and donation amounts or percentages. These organizations may use this information for their own solicitation of contributions. All users can opt-out of sharing basic information to the nonprofit(s) regarding their charitable gift and remain anonymous;

As necessary or appropriate, with our attorneys, accountants, auditors or other advisors;

To protect our rights or the rights of others including detecting, preventing and responding to fraud or potentially illegal activities, misuse of the Site, intellectual property infringement or other violations of law, this Privacy Notice, our Terms of Service and other policies;

LifeLegacy does not sell, use, or share personal information from our user’s Last Will and Testaments other than what is outlined above.

Information Required for Wills

Personal information you choose to submit when you create a will or other legal document (with or without creating a LifeLegacy account): first, middle and last name; date of birth; city, state, zip code and address; email address; telephone number; gender; marital status and information regarding your family members and pets (if any), names of your elected guardians(s), beneficiary(s), agents, trustees and/or executor(s), the estimated value of your estate and information concerning your assets and digital assets, such as a description or address of real estate property, cryptocurrency exchanges, charitable donations (specific amount or percentage of total estate).

Is My Information Saved

Yes, but only if you request a quote, decide to register and fill out an application questionnaire, or create and complete a will.

Deletion: You can ask us to delete the personal information that we collected or maintain about you.

How Is My Personal Information Saved

All personally identifiable data stored in our databases is encrypted using AES-256 encryption and any files uploaded to LifeLegacy servers are encrypted using AES-256 encryption.

When Does My Personal Information Get Sent To An Insurance Company

Not until you authorize us to begin the application process.

What Will The Insurance Companies Use My Personal Information For

The insurance companies (including our insurance carriers and third-party underwriting providers) will use your information for underwriting purposes to determine your risk classification for the insurance product you are applying for, as well as to issue and administer any policy you may obtain. This information may be used for, but is not limited to, the following purposes: requesting medical records, financial records, credit records, driving records, or other third-party sourced information during the underwriting process. Rates displayed on lifelegacy.io are based on basic underwriting guidelines only, and the insurance companies use your personal information to determine the final price for your policy and your risk classification.


Notwithstanding any other provision in this Privacy Policy, LifeLegacy may disclose your personal information to comply with any legal obligation, for example, in response to a subpoena, to prevent fraud, to enforce or apply our Terms of Service or other LifeLegacy contractual terms and conditions, to protect our rights or those of other parties, and to comply with the rules and inquiries of any applicable regulators.

Site Security

The privacy and the security of your personal information are extremely important to us. While no website, database or system is completely secure or “hacker proof” and we cannot guarantee that it is, we have security practices and procedures in place to prevent unauthorized use or access to your nonpublic personal information. These include using SSL encryption for transmitting sensitive personal information through the Site and restricting access to nonpublic personal information about you to those employees or service providers who need to know the information to provide life insurance products or services to you and requiring them to respect the confidentiality of all customer information.

Specific site security measures:

All personally identifiable data stored in our databases is encrypted using AES-256 encryption and any files uploaded to LifeLegacy servers are encrypted using AES-256 encryption.

All communication is secured from your browser to our service with SSL-encryption (2048 bit certificates).

Children’s Online Privacy

The Site is not designed for or directed at children younger than 18 years of age, and LifeLegacy will not intentionally collect information through this Site from anyone under this age. If you think we have received or collected personal information from a child under the age of 18 through this Site, please contact us.

Notice To California Residents

The California Consumer Privacy Act of 2018 (“CCPA”) requires qualifying companies to provide California residents an explanation of how such companies collect, use, and share their personal information, and of the rights and choices offered to California residents regarding handling of their personal information.

Under the CCPA, this Notice to California Residents and the privacy practices and rights it describes do not apply to the information we collect, use, or disclose about visitors to the Site when they initiate the process of applying for our financial products and services. This is because this information is subject to the federal Gramm-Leach-Bliley Act (“GLBA”), and implementing regulations, or the California Financial Information Privacy Act (“FIPA”), or to information related to our business contacts. The GLBA and/or FIPA governs the information of visitors to the Site who initiated the process of applying for our financial products or services.

We do not sell personal information to any third parties. LifeLegacy only provides information with bona fide tax-exempt charitable or religious organizations and their planned giving consultants to facilitate and report donations and provide information (in accordance with donors’ preferences with explicit consent and ability to opt-out) regarding donors, such as the donors’ contact information, birth year, city and state, and donation amounts or percentages. These organizations may use this information for their own solicitation of contributions. All users have the ability to opt-out of the sharing of this information with nonprofits by indicating so in our application.

We provide all users the ability to opt-out of the sharing of this information.  As we explain in this Privacy Policy, we use cookies and other tracking technologies to analyze website traffic and facilitate advertising. If you would like to learn how you may opt out of our (and our third party advertising partners’) use of cookies and other tracking technologies, please review the instructions provided in the Online Tracking Opt-out Guide below.

Please note that we may also disclose all personal information to (a) comply with federal, state, or local laws; (b) comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities; (c) cooperate with law enforcement agencies concerning conduct or activity that we believe may violate federal, state, or local law, (d) when we sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction), or (e) to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us. These disclosures are not “sales” under the CCPA.

California Residents’ Privacy Rights. Except as excluded above, the CCPA grants you the following rights:

Information. You can request information about how we have collected, used and shared your personal information during the past 12 months. We have made this information available to California residents without having to request it by including it in this Privacy Policy.

Access. You can request a copy of the personal information that we maintain about you.

Deletion. You can ask us to delete the personal information that we collected or maintain about you.

Please note that the CCPA limits these rights by, for example, prohibiting us from providing certain sensitive information in response to an access request and limiting the circumstances in which we must comply with a deletion request. If we deny your request in accordance with any such applicable restrictions, we will communicate our decision to you.

You are entitled to exercise the rights described above free from discrimination. Specifically, we cannot and will not discriminate against you in any way for exercising your rights under the California Consumer Privacy Act, including by denying you services, charging you different prices or rates, providing you with a lesser quality of services, or suggesting any of the foregoing. To request access to or deletion of personal information, California residents may email support@lifelegacy.io. The CCPA requires us to verify the identity of the individual submitting a request to access or delete personal information before providing a substantive response to the request. California residents can empower an “authorized agent” to submit requests on their behalf. We will require the authorized agent to have a written authorization confirming that authority.

Online Tracking Opt-Out Guide

Like many companies online, we use services provided by Google, Facebook, and other companies that use tracking technology. These services rely on tracking technologies – such as cookies and web beacons – to collect directly from your device information about your browsing activities, your interactions with websites, and the device you are using to connect to the Internet. There are a number of ways to opt out of having your online activity and device data collected through these services, which we have summarized below:

Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.

Using privacy plug-ins or browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.

Platform opt-outs. The following advertising partners offer opt-out features that let you opt-out of use of your information for interest-based advertising:

Google: https://adssettings.google.com

Facebook: https://www.facebook.com/about/ads

Twitter: https://twitter.com/personalization

Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:

Digital Advertising Alliance: http://optout.aboutads.info

Network Advertising Initiative: http://optout.networkadvertising.org/?c=1

Please note that this list above is not exhaustive and does not constitute any endorsement or recommendation by LifeLegacy. LifeLegacy takes your privacy seriously and maintains a process to respond to your concerns regarding violations of our Privacy Policy. If you believe that we have not complied with this policy regarding your personal information or have suggestions as to how we can improve our policies and practices, please contact us at support@lifelegacy.io. If you are reporting non-compliance with this Privacy Policy, please describe the issue in as much detail as possible without disclosing any sensitive information about you or third parties.

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