How to Start a Planned Giving Conversation With Donors (Without Pressure)
Planned giving isn’t only about money, it’s about meaning. When you frame the conversation around values, legacy, and impact, donors feel invited rather than pressured.
‘Tis the season and a reminder about how you can give the ultimate gift to loved ones now and in the future.
70% of Americans don’t have an updated will (that’s a lot of people)! And as we near the end of 2023, this marks a good time to set a resolution to get your financial plans in order.
To avoid heartache, unnecessary stress and confusion, here are a couple of tips for making sure the people and causes you care about most are taken care:
Life changes, so do your plans. If you don’t have an up-to-date will, consider using online will to save you time and money – We get it, life happens fast and things change…it’s inevitable! Having an up-to-date Last Will & Testament and other estate planning documents like an Advance Healthcare Directive and Financial Power of Attorney are all valuable tools to ensure you are in charge of end-of-life decisions. Whether your kids are out of the house, you recently got married or divorced, or you simply haven’t had time to update, consider using LifeLegacy online estate planning tools. As part of the season of giving, we’re offering our tools for free until January 15th.
Identify beneficiaries on your life insurance, investments, savings and other financial accounts – These accounts are not usually mentioned in a Last will & Testament, because they offer beneficiary designations that bypass probate and are quickly distributed. You can identify the family members, friends and organizations that will receive the proceeds from these accounts when you pass away. As life changes, so may your wishes. Make sure these designations are up to date and thorough.
Here’s to ending the year in a better, more organized place. The peace of mind that comes from financial organization is priceless! And LifeLegacy makes it easy so your legacy can live on forever. Happy New Year!
Planned giving isn’t only about money, it’s about meaning. When you frame the conversation around values, legacy, and impact, donors feel invited rather than pressured.
A planned giving conversation isn’t something you rush into. It’s a moment of trust, timing, and emotional readiness, and when you recognize the signals, the conversation becomes far more natural and meaningful for both you and the donor. Below is an exploration of the cues that tell you a donor may be ready to talk about legacy gifts, along with some practical guidance to help you approach the moment with confidence and care.

LifeLegacy and Ministry Brands announced a new strategic partnership that will expand access to modern planned giving for churches, ministries, schools, and faith-based nonprofits nationwide.
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