An Opportunity for Fraternal Life Insurers – Offer Complementary Online Estate Planning Services
Fraternal life insurers have long been champions of serving specific communities with tailored insurance products and services. Rooted in a tradition of mutual support and shared values, these not-for-profit organizations are uniquely positioned to further deepen their relationships with members by addressing broader financial security needs. One essential service that complements the mission of fraternals is estate planning, including a will, advance health directive and financial power of attorney. Simple online estate planning platforms like LifeLegacy offer fraternal insurers an opportunity to provide a meaningful complementary service that dovetails perfectly with the protection of life insurance and annuity product while fostering loyalty and engagement.
Nonprofits: The Business Case for Integrating Estate Planning into Your Fundraising Strategy
For nonprofits, the challenge of sustaining operations and funding mission-critical initiatives is ever-present. Many organizations focus heavily on annual giving campaigns or a handful of fundraising events, leaving a critical opportunity untapped: a dedicated planned giving strategy. Integrating estate planning into your fundraising plan can unlock a steady stream of future contributions, ensuring long-term financial stability and deepening donor relationships.
Building Long-Term Funding Stability for Nonprofits: The Value of a Planned Giving Suite
Nonprofits face an ongoing challenge in maintaining consistent funding to support their missions. Annual giving, while essential, often fluctuates due to economic conditions, donor preferences, and unforeseen events. These ebbs and flows can create operational disruption and jeopardize long-term plans. To counteract this instability, nonprofits increasingly recognize the importance of planned giving programs—a sustainable approach to securing future funding. However, implementing such programs can be daunting without the right tools and expertise.
Optimizing Your Database for Planned Giving
Your database is the lifeblood of your organization! Inside your database is the key information you can use to target those most likely to leave you in their estate plans helping you fulfill your mission.
Commit to a Planned Giving Program by Going “Fractional”
For many nonprofits, planned giving can be a lifeline for financial stability and growth. Yet, many organizations lack the resources to establish and maintain a vibrant planned giving program. With limited budgets, hiring a full-time planned giving officer often feels out of reach. However, bringing on a dedicated fractional planned giving resource offers an innovative solution to this challenge.
Key Foundational Components for a Strong Planned Giving Program
LinkedIn Twitter Facebook A strong, intentional, planned giving program takes work. Building the foundation for that work is the first step in creating a planned giving component to your fundraising strategy. Like building a house, when you have a strong foundation, something great can grow. Without it, the possibility of things falling through the cracks […]
Nonprofits – Consider Changing the Planned Giving “Ask”
LinkedIn Twitter Facebook For many nonprofits, planned giving is a critical source of funding that ensures long-term sustainability. However, the traditional approach of presenting a planned gift as a donation or gift can sometimes fall short of resonating with donors who want to make a lasting impact. To elevate the conversation around planned giving, nonprofits […]
Maximizing the Impact of Planned Giving for Nonprofits: Why Regular Promotion Matters
Planned giving is a powerful, yet often underutilized, strategy for nonprofits to secure sustainable funding and to smooth the ebbs and flows of annual gifts. If you are a nonprofit currently offering complimentary donor tools like online wills, QCD giving portals, letters of intent, gift notification forms and the like, your donors need to be reminded that they exist through a programmatic promotional outreach plan.
Revolutionize Nonprofit Marketing with AI Fundraising Tools
For busy, resource-strapped nonprofits, marketing, and donor communication is crucial to drive revenue growth and sustainability. However, the pressures of managing limited staff and tight budgets often hinder nonprofits from executing effective campaigns. Recognizing these challenges, LifeLegacy, an industry-leading planned giving and nonprofit fundraising platform , has developed ImpactWriter—a custom-built AI-powered tool specifically designed for the nonprofit sector. Think of it as ChatGPT for nonprofit fundraising content. This modern solution leverages artificial intelligence to help nonprofits create powerful marketing and communication materials, such as donor appeals, volunteer recruitment, sponsorship proposals, board letters, social posts, emails and social media posts, and more that drive donor activity and commitments.
Why Treat Planned Giving Donors as Major Gift Donors Part 1
Is a $10 donor to a peer-to-peer event the same as the donor that funds a research project at $1,000,000? No, they likely have different reasons for giving. The peer-to-peer donor is likely giving because one of their friends asked them to while the research donor is giving because they want the project they support to change the world. Different reasons necessitate different treatment.
