Make-A-Will Month Strategy Guide


Make-A-Will Month is a crucial time for nonprofits to enhance their planned giving programs. Occurring annually, this event typically encourages individuals to create or update their wills, and importantly, consider leaving a legacy to causes they deeply care about. For nonprofits, this is an unparalleled opportunity to foster deeper connections with donors and build sustainable, long-term revenue streams.

Understanding an effective strategy for Make-A-Will Month is a vital step for any nonprofit organization. It can help amplify their mission, attract new donors, and generate increased funding for future initiatives. This strategy involves educational outreach on the importance and process of will preparation, inspiring storytelling about the impact of legacy giving, and recognition of legacy donors, amongst other tactics.

Embracing Make-A-Will Month not only promotes the importance of legal preparation for the inevitable but also taps into the potent power of legacy giving. It enables nonprofits to secure their mission for years to come and offers donors a chance to make a lasting impact in the areas they are passionate about.

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Tax season is a time when many donors are already thinking about their finances and may be more receptive to the idea of leaving a planned gift. By reaching out to donors during this time, nonprofits can capitalize on this heightened awareness and potentially secure more planned gifts than they would at other times of the year.

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Sending emails to nonprofit supporters about the impact of leaving a bequest can be a powerful way to raise awareness about this giving opportunity. These emails can highlight the impact that bequests can have on the organization’s mission and programs, and provide valuable information about the process of making a bequest.

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National Make a Will Month Social Media Templates

National Make a Will Month is an important campaign that encourages individuals to create or update their wills. Creating a will is an essential part of estate planning that can help ensure a person’s assets and property are distributed according to their wishes after their death. One effective way to promote this campaign and raise awareness about the importance of estate planning is through social media posts.

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