One effective way to encourage continued support and ensure the long-term sustainability of an organization is through bequests. A bequest is a gift that is made to a nonprofit organization through a will or estate plan.

Sending emails to nonprofit supporters about the impact of leaving a bequest can be a powerful way to raise awareness about this giving opportunity. These emails can highlight the impact that bequests can have on the organization’s mission and programs, and provide valuable information about the process of making a bequest.

By educating supporters about the benefits of leaving a bequest, organizations can encourage them to consider this type of giving as part of their estate planning. This can help ensure the long-term sustainability of the organization and provide a reliable source of funding for future programs and initiatives.

In addition to raising awareness about the impact of bequests, these emails can also help organizations build relationships with their supporters. By providing valuable information and resources, organizations can establish themselves as a trusted source of information and build a loyal following.

Overall, sending emails to nonprofit supporters about the impact of leaving a bequest can be an effective way to raise awareness about this giving opportunity and ensure the long-term sustainability of an organization. By providing valuable information and resources, organizations can encourage supporters to consider this type of giving as part of their estate planning and build strong relationships with their supporters.