How to Start a Planned Giving Conversation With Donors (Without Pressure)
Planned giving isn’t only about money, it’s about meaning. When you frame the conversation around values, legacy, and impact, donors feel invited rather than pressured.
The Philadelphia Eagles have a strong reputation for philanthropy, making them one of the most community-focused teams in the NFL. Here are some of the key ways they have demonstrated their commitment to giving back:
The Eagles have made philanthropy a core part of their identity, leveraging their platform to uplift communities, promote health and education, and tackle pressing social issues. Their multifaceted approach to giving ensures a lasting impact in Philadelphia and beyond.
Go birds!
Jordan@lifelegacy.io
Planned giving isn’t only about money, it’s about meaning. When you frame the conversation around values, legacy, and impact, donors feel invited rather than pressured.
A planned giving conversation isn’t something you rush into. It’s a moment of trust, timing, and emotional readiness, and when you recognize the signals, the conversation becomes far more natural and meaningful for both you and the donor. Below is an exploration of the cues that tell you a donor may be ready to talk about legacy gifts, along with some practical guidance to help you approach the moment with confidence and care.

LifeLegacy and Ministry Brands announced a new strategic partnership that will expand access to modern planned giving for churches, ministries, schools, and faith-based nonprofits nationwide.
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