fbpx

Why Fractional Fundraisers Make Sense

LinkedIn
Twitter
Facebook

Nonprofits are constantly balancing the need for expert fundraising support with the realities of limited budgets. 

Hiring a full-time development director or fundraising team can be expensive, and not every organization has the resources to do so. This is where fractional fundraisers come in—a flexible, cost-effective solution that makes strategic sense for many nonprofits.

What is a Fractional Fundraiser?

A fractional fundraiser is a fundraising professional who works with multiple organizations on a part-time or contract basis. Rather than hiring a full-time, in-house fundraiser, nonprofits can access the expertise they need at a fraction of the cost. This model is similar to fractional CFOs or CMOs, which have become popular in the business world.

The Benefits of Hiring a Fractional Fundraiser

1. Cost-Effective Expertise

  • Hiring a full-time fundraising professional comes with a significant financial commitment, including salary, benefits, and overhead costs. 
  • Many small and mid-sized nonprofits simply cannot afford this expense. 
  • Fractional fundraisers provide high-level expertise without the full-time price tag, making them an accessible option for budget-conscious organizations.

2. Specialized Skills and Experience

  • Fundraising requires a diverse skill set—grant writing, major gifts, planned giving, donor stewardship, and event planning, to name a few. 
  • Finding one person who excels in all these areas is rare. 
  • By working with a fractional fundraiser, nonprofits can engage specialists who bring targeted expertise in the areas that matter most to their organization.

3. Scalability and Flexibility

  • Every nonprofit has unique fundraising needs. Some require short-term campaign support, while others may need ongoing donor engagement. 
  • Fractional fundraisers offer the flexibility to scale up or down as needed, adapting to an organization’s evolving priorities and financial constraints.

4. Fresh Perspective and Best Practices

  • A fractional fundraiser often works with multiple nonprofits, providing them with broad exposure to best practices and emerging trends. 
  • They can bring fresh ideas and innovative strategies that an in-house team might not have the bandwidth to explore. This outside perspective can be invaluable for growing an organization’s fundraising capacity.

5. Immediate Impact

  • Hiring and onboarding a full-time fundraiser can take months, and the wrong hire can be costly. 
  • Fractional fundraisers are seasoned professionals who can hit the ground running, delivering results more quickly and efficiently than a new full-time hire.

Is a Fractional Fundraiser Right for Your Nonprofit?

If your nonprofit struggles with fundraising but cannot afford a full-time development staff, a fractional fundraiser may be the ideal solution. Here are a few signs that this model might be a good fit:

  • Your organization has ambitious fundraising goals but lacks in-house expertise.
  • You need specialized skills for a particular fundraising initiative (planned giving, grant writing, or a capital campaign).
  • You want to test a fundraising strategy before committing to a full-time hire.
  • Your budget cannot support a full-time position, but you still need strategic fundraising support.

In an era where nonprofits must be agile and resourceful, fractional fundraisers provide a smart alternative to traditional hiring models. Fractional Fundraises offer expertise, flexibility, and cost savings, allowing organizations to focus on what matters most—fulfilling their mission. 

If your nonprofit is looking for strategic fundraising support without the full-time expense, exploring the fractional fundraising model could be a game-changing decision.

Author: Jordan Cassidy

jordan@lifelegacy.io

Explore

How to Increase Planned Gifts Without Increasing Headcount

The word “increase” is a bit of a conundrum. Many nonprofits are being asked to do more (increase) with less (no increase). Your planned giving program is no different. Raising more planned gifts with increasing headcount is not just a recommendation but a requirement.

Top 10 Miscues Nonprofits Can Make in Planned Giving (and How to Avoid Them)

Planned giving has long been a vital—yet underutilized—source of revenue for nonprofits. Unlike annual donations, which fuel today’s operations, planned gifts create a pipeline of sustainable funding for tomorrow. According to Giving USA, planned gifts account for billions of dollars each year, with bequests alone contributing more than $40 billion in 2023. Yet many nonprofits, even those with strong donor bases, fail to maximize this powerful opportunity.

Why Nonprofits Deserve a Mission-Aligned Partner—Not Just Another Tech Platform

In today’s increasingly digital world, nonprofits have more tools than ever at their disposal to engage donors and increase impact. But when it comes to planned giving—one of the most meaningful and transformational forms of donor support—many nonprofits are finding themselves stuck between a rock and a hard place: do they partner with a large tech company with little experience in the fundraising world that sees adding a nonprofit vertical as a revenue play, or do they work with a lean, experienced team that has decades of combined fundraising experience and an advanced online estate planning platform?

Coming Soon!

Be the first to get notified when we go live with our will product.

[mc4wp_form id="1118"]