Prioritizing Donor Retention in Your Fundraising Strategy
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
Nonprofits are constantly balancing the need for expert fundraising support with the realities of limited budgets.
Hiring a full-time development director or fundraising team can be expensive, and not every organization has the resources to do so. This is where fractional fundraisers come in—a flexible, cost-effective solution that makes strategic sense for many nonprofits.
A fractional fundraiser is a fundraising professional who works with multiple organizations on a part-time or contract basis. Rather than hiring a full-time, in-house fundraiser, nonprofits can access the expertise they need at a fraction of the cost. This model is similar to fractional CFOs or CMOs, which have become popular in the business world.
If your nonprofit struggles with fundraising but cannot afford a full-time development staff, a fractional fundraiser may be the ideal solution. Here are a few signs that this model might be a good fit:
In an era where nonprofits must be agile and resourceful, fractional fundraisers provide a smart alternative to traditional hiring models. Fractional Fundraises offer expertise, flexibility, and cost savings, allowing organizations to focus on what matters most—fulfilling their mission.
If your nonprofit is looking for strategic fundraising support without the full-time expense, exploring the fractional fundraising model could be a game-changing decision.
jordan@lifelegacy.io
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
If you need a single, compelling reason to prioritize planned giving this year, here it is: around 46 billion dollars flows to charities every year through bequests. In fact, the latest Giving USA numbers show that bequests in 2024 totaled about $45.84 billion—roughly 8% of all U.S. charitable giving for the year. That’s not a rounding error; it’s a transformative funding stream your mission can’t afford to ignore.
One of the most interesting parts of planned giving is that you never know what is going to happen! Planned gifts will surprise you. In an earlier blog, I talked about the planned gift that I DIDN’T accept. That was not even close to the most interesting gift that I ever received.
And this one isn’t either. But it was something I never expected.
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