Prioritizing Donor Retention in Your Fundraising Strategy
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
Success Breeds Success
The Kansas City Chiefs are going for their third straight Super Bowl title this weekend. Many bemoan their success! While they may not like the Chiefs, there is one undeniable thing about them: their success.
Since the Chiefs paired their star quarterback Patrick Mahomes with veteran head coach Andy Reid, there has been no stopping them! What makes them so successful? There are a few lessons in their play that can apply to you in the nonprofit fundraising world!
As a non-profit organization, having a well-thought-out game plan and making changes on the fly while celebrating and breeding success will help you move your mission forward. There is no Super Bowl for non-profits, but your cause is the ultimate winner!
michael@lifelegacy.io
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
If you need a single, compelling reason to prioritize planned giving this year, here it is: around 46 billion dollars flows to charities every year through bequests. In fact, the latest Giving USA numbers show that bequests in 2024 totaled about $45.84 billion—roughly 8% of all U.S. charitable giving for the year. That’s not a rounding error; it’s a transformative funding stream your mission can’t afford to ignore.
One of the most interesting parts of planned giving is that you never know what is going to happen! Planned gifts will surprise you. In an earlier blog, I talked about the planned gift that I DIDN’T accept. That was not even close to the most interesting gift that I ever received.
And this one isn’t either. But it was something I never expected.
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