How to Start a Planned Giving Conversation With Donors (Without Pressure)
Planned giving isn’t only about money, it’s about meaning. When you frame the conversation around values, legacy, and impact, donors feel invited rather than pressured.
For retirees with a healthy nest egg in tax-deferred accounts, hitting age 73 comes with a new milestone: Required Minimum Distributions (RMDs). While it’s a sign of financial success, those RMDs can come with a not-so-fun side effect—higher taxes! The bigger your account balance, the larger your RMD, which could nudge you into a higher tax bracket.
But here’s the good news: if charitable giving is part of your financial plan, a Qualified Charitable Distribution (QCD) can be a game-changer. It’s a tax-smart way to support the causes you love while keeping Uncle Sam from taking a bigger bite out of your savings. Giving back has never been so rewarding!
QCDs allow individuals age 70½ and older to make tax-free donations directly from an IRA to a qualified charity, potentially satisfying all or part of their annual RMDs.
Generally, you can make a QCD from any tax-deferred IRA account, such as a traditional IRA, inherited IRA, SIMPLE IRA, or SEP IRA. However, a direct transfer of a QCD from a SIMPLE or SEP IRA can only be done if the account is inactive—meaning you’re no longer contributing to it. That said, the IRS does not allow you to make a charitable contribution from a workplace retirement plan, like a 401(k).
For tax year 2025, you can donate up to $108,000 (For married couples, you can each donate up to your individual annual limit). You can also use up to $54,000 in 2025 of a QCD to make a one-time donation to a charitable gift annuity (CGA) or charitable remainder trust (CRT).
A QCD doesn’t offer a tax deduction, but the QCD amount isn’t included in your taxable income either. In some cases, the tax benefits of a QCD could outweigh the charitable deduction you would have received from donating cash or other assets to an eligible charity.
Here is an example of when a QCD could make sense. Say you’re 75 years old and single, and you need $120,000 in income this year to cover your living expenses. Your RMD for the year is $110,000 and you’ll receive another $40,000 from a pension plan—pushing your total taxable income to $150,000. That leaves you with an additional $30,000 of income that you don’t necessarily need.
You could donate the excess cash to your favorite charity and write-off the amount on your tax return. But by using a QCD to transfer the $30,000 directly to a charitable organization, you could pay thousands less in income taxes instead. A much smarter and tax-efficient way to give.
Cash is not king here. If you take your full RMD and then donate cash, this will likely result in a higher tax bill than if you were to give through a QCD. Encourage your donors to talk with a tax professional or their financial advisor to see if a QCD makes sense for their situation.
jordan@lifelegacy.io
Planned giving isn’t only about money, it’s about meaning. When you frame the conversation around values, legacy, and impact, donors feel invited rather than pressured.
A planned giving conversation isn’t something you rush into. It’s a moment of trust, timing, and emotional readiness, and when you recognize the signals, the conversation becomes far more natural and meaningful for both you and the donor. Below is an exploration of the cues that tell you a donor may be ready to talk about legacy gifts, along with some practical guidance to help you approach the moment with confidence and care.

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