The donors that give to you automatically every month show how much they trust you with every transaction. Your shared mission is so important to them that they give you their credit card number and allow you to charge money every month on it. That level of trust cannot be underestimated.
Studies show that donors who give regularly are some of your best planned giving prospects. Recurring givers fit in that category. And they would want your organization’s activities to continue as part of their legacy. This gives you the opportunity to talk to them about a planned gift.
A couple of ways to talk to recurring donors about planned giving:
Planned giving is a natural extension of their recurring giving!
Recurring donors are a great group to engage in planned giving discussions. Similar to major donors, getting to know your recurring donors will help guide you to the right discussion for them….and more planned gifts for you.
michael@lifelegacy.io
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
If you need a single, compelling reason to prioritize planned giving this year, here it is: around 46 billion dollars flows to charities every year through bequests. In fact, the latest Giving USA numbers show that bequests in 2024 totaled about $45.84 billion—roughly 8% of all U.S. charitable giving for the year. That’s not a rounding error; it’s a transformative funding stream your mission can’t afford to ignore.
One of the most interesting parts of planned giving is that you never know what is going to happen! Planned gifts will surprise you. In an earlier blog, I talked about the planned gift that I DIDN’T accept. That was not even close to the most interesting gift that I ever received.
And this one isn’t either. But it was something I never expected.
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