The donors that give to you automatically every month show how much they trust you with every transaction. Your shared mission is so important to them that they give you their credit card number and allow you to charge money every month on it. That level of trust cannot be underestimated.
Studies show that donors who give regularly are some of your best planned giving prospects. Recurring givers fit in that category. And they would want your organization’s activities to continue as part of their legacy. This gives you the opportunity to talk to them about a planned gift.
A couple of ways to talk to recurring donors about planned giving:
Planned giving is a natural extension of their recurring giving!
Recurring donors are a great group to engage in planned giving discussions. Similar to major donors, getting to know your recurring donors will help guide you to the right discussion for them….and more planned gifts for you.
michael@lifelegacy.io
Planned giving doesn’t have to be complicated, but for many nonprofits, it still feels that way. For years, legacy gifts have depended on personal outreach, mailers, and in-person events to keep donors engaged. That approach worked for a while, but times are changing.
For many nonprofits, gifts from long-time supporters over age 70½ represent a vital source of stability and growth. Yet, one of the most powerful giving tools available to this group remains underutilized: the Qualified Charitable Distribution (QCD).
In one of my first planned giving discussions early in my fundraising career, I faced something I had never considered before. Over lunch, a longtime donor hesitantly told me he had no one to serve as executor of his estate. He had confided in me about the strained relationship with his children and extended family, leaving him with a difficult decision. It was hard for him to talk about, and my job at the moment was, first and foremost, to listen.
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