Preparation makes any planned giving ask much easier and dare I say better. Professional athletes practice to prepare for their performance. We, as planned giving professionals, prepare as well. We craft a presentation and hone it to meet the needs of the donor..
Below are a few ways to prepare to make the planned giving ask more effective:
Preparing and laying the groundwork for the planned giving ask will lead to better outcomes.
Michael@lifelegacy.io
Planned giving doesn’t have to be complicated, but for many nonprofits, it still feels that way. For years, legacy gifts have depended on personal outreach, mailers, and in-person events to keep donors engaged. That approach worked for a while, but times are changing.
For many nonprofits, gifts from long-time supporters over age 70½ represent a vital source of stability and growth. Yet, one of the most powerful giving tools available to this group remains underutilized: the Qualified Charitable Distribution (QCD).
In one of my first planned giving discussions early in my fundraising career, I faced something I had never considered before. Over lunch, a longtime donor hesitantly told me he had no one to serve as executor of his estate. He had confided in me about the strained relationship with his children and extended family, leaving him with a difficult decision. It was hard for him to talk about, and my job at the moment was, first and foremost, to listen.
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