fbpx
Picture of Author: Craig Simms & Spencer Cassidy

Author: Craig Simms & Spencer Cassidy

Recommended:

Bequest Email Templates

An Opportunity for Fraternal Life Insurers – Offer Complementary Online Estate Planning Services

Fraternal life insurers have long been champions of serving specific communities with tailored insurance products and services. Rooted in a tradition of mutual support and shared values, these not-for-profit organizations are uniquely positioned to further deepen their relationships with members by addressing broader financial security needs. One essential service that complements the mission of fraternals is estate planning, including a will, advance health directive and financial power of attorney. Simple online estate planning platforms like LifeLegacy offer fraternal insurers an opportunity to provide a meaningful complementary service that dovetails perfectly with the protection of life insurance and annuity product while fostering loyalty and engagement.

Nonprofits: The Business Case for Integrating Estate Planning into Your Fundraising Strategy

For nonprofits, the challenge of sustaining operations and funding mission-critical initiatives is ever-present. Many organizations focus heavily on annual giving campaigns or a handful of fundraising events, leaving a critical opportunity untapped: a dedicated planned giving strategy. Integrating estate planning into your fundraising plan can unlock a steady stream of future contributions, ensuring long-term financial stability and deepening donor relationships.

Building Long-Term Funding Stability for Nonprofits: The Value of a Planned Giving Suite 

Nonprofits face an ongoing challenge in maintaining consistent funding to support their missions. Annual giving, while essential, often fluctuates due to economic conditions, donor preferences, and unforeseen events. These ebbs and flows can create operational disruption and jeopardize long-term plans. To counteract this instability, nonprofits increasingly recognize the importance of planned giving programs—a sustainable approach to securing future funding. However, implementing such programs can be daunting without the right tools and expertise.

Life Insurance as a Tool for Charitable Giving

LinkedIn
Twitter
Facebook

I’m going to let you in on a secret: You don’t have to be a millionaire to give back like one. Life insurance is an affordable way to leave a large, lasting legacy to a charity, school, or religious organization. If you currently donate sporadically or even commit annually to charitable organizations, adding life insurance as a planned gift can exponentially increase your impact.

Here’s why: Planned giving is not limited by your current wealth. A small increase in your monthly budget that goes toward a life insurance premium payment can result in a substantially larger gift at your passing than recurring donations that are based on your regular income.

For example, for about $75 a month, a 50-year-old can use a permanent life insurance policy to leave a $50,000 tax-free gift upon their death. It would take roughly 125 years to give that same amount in $400 annual donations to your charity. And for a 40-year-old, that monthly policy payment is just $60 (cost is subject to the health and lifestyle of the donor).

So, how does it work? You purchase a permanent life insurance policy and name the charity of your choice as the beneficiary. The beneficiary is the person or organization you designate to receive the proceeds when you die.

Permanent life insurance policies cover you for life as long as you pay your premium, which makes them ideal for planned gifts. And it can often fit into your budget more easily than you might think—the younger you are, the more affordable the policy can be. So, the best time to choose life insurance as a giving vehicle is now!

Three Key Questions about Life Insurance and Charitable Giving

Q. If I buy a life insurance policy, can I split the proceeds between a charity and my family?

A. Yes! You can name more than one beneficiary, as well as the percentage of the payout you want to go to each one—for instance, you could designate 50% to a spouse and 50% to a charity.

Q. How is the death benefit from my life insurance policy paid to my charity?

A. Nonprofits collect the policy proceeds (a death benefit) when you pass away. The life insurance company will look at the beneficiaries on your policy and pay the organization directly, typically in one lump sum.

Q. Will the money from my life insurance policy be taxed when my charity receives it?

A. In most cases, the people or organizations that receive the proceeds from a life insurance policy do not have to pay taxes on it.

Life insurance policy proceeds are among the largest gifts a nonprofit will receive, often 20 to 100 times the size of annual gifts. Planned giving contributions are vital to a nonprofit’s longevity and ability to carry out its mission, and they help organizations weather annual fluctuations in charitable donations. If you’re passionate about making a difference and want to increase your effects exponentially, life insurance can be an excellent way to make that happen.

Get started with your legacy or learn more about our solutions for nonprofits below.

Explore

Bequest Email Templates

An Opportunity for Fraternal Life Insurers – Offer Complementary Online Estate Planning Services

Fraternal life insurers have long been champions of serving specific communities with tailored insurance products and services. Rooted in a tradition of mutual support and shared values, these not-for-profit organizations are uniquely positioned to further deepen their relationships with members by addressing broader financial security needs. One essential service that complements the mission of fraternals is estate planning, including a will, advance health directive and financial power of attorney. Simple online estate planning platforms like LifeLegacy offer fraternal insurers an opportunity to provide a meaningful complementary service that dovetails perfectly with the protection of life insurance and annuity product while fostering loyalty and engagement.

Nonprofits: The Business Case for Integrating Estate Planning into Your Fundraising Strategy

For nonprofits, the challenge of sustaining operations and funding mission-critical initiatives is ever-present. Many organizations focus heavily on annual giving campaigns or a handful of fundraising events, leaving a critical opportunity untapped: a dedicated planned giving strategy. Integrating estate planning into your fundraising plan can unlock a steady stream of future contributions, ensuring long-term financial stability and deepening donor relationships.

Building Long-Term Funding Stability for Nonprofits: The Value of a Planned Giving Suite 

Nonprofits face an ongoing challenge in maintaining consistent funding to support their missions. Annual giving, while essential, often fluctuates due to economic conditions, donor preferences, and unforeseen events. These ebbs and flows can create operational disruption and jeopardize long-term plans. To counteract this instability, nonprofits increasingly recognize the importance of planned giving programs—a sustainable approach to securing future funding. However, implementing such programs can be daunting without the right tools and expertise.

Coming Soon!

Be the first to get notified when we go live with our will product.

[mc4wp_form id="1118"]