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Picture of Author: Craig Simms & Spencer Cassidy

Author: Craig Simms & Spencer Cassidy

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Best Volunteer Management Software for Planned-Giving-Minded Nonprofits

When it comes to planned giving, relationships are everything. The more you understand a supporter’s history of engagement, their volunteer hours, the events they attend, and the causes they show up for, the more naturally you can invite them to build a legacy with your organization.
The right volunteer management software can help nonprofits connect the dots between service and philanthropy, turning engagement into long-term generosity. This guide explores what to look for when evaluating volunteer management platforms and compares several top options that make this integration easier.

Planned Giving Basics: What Every Nonprofit Leader Needs to Know

Planned giving is no longer a niche fundraising tactic. It has quietly become one of the most reliable, high-ROI revenue streams available to nonprofits today. And while major gifts and annual appeals often steal the spotlight, the data shows that planned gifts consistently deliver transformational impact.
If your organization is preparing for long-term sustainability, building or expanding your planned giving program is one of the most important steps you can take this year. Here is why.

Why 380 Years of Data Prove Your Nonprofit Should Prioritize Planned Giving This Year

If your nonprofit is looking for its next reliable growth engine, here is a surprising truth from nearly four centuries of data. Planned giving has been one of the most consistent, predictable, and mission-transforming revenue streams in philanthropic history. And thanks to the work of Dr. Russell James, whose 380-year analysis of American charitable bequest behavior remains the most comprehensive in the field, we can finally see the patterns clearly.
Spoiler. They all point to one thing. Planned giving is not emerging. It is enduring.
So let’s explore what four centuries of donor history can teach us.

Life Insurance as a Tool for Charitable Giving

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I’m going to let you in on a secret: You don’t have to be a millionaire to give back like one. Life insurance is an affordable way to leave a large, lasting legacy to a charity, school, or religious organization. If you currently donate sporadically or even commit annually to charitable organizations, adding life insurance as a planned gift can exponentially increase your impact.

Here’s why: Planned giving is not limited by your current wealth. A small increase in your monthly budget that goes toward a life insurance premium payment can result in a substantially larger gift at your passing than recurring donations that are based on your regular income.

For example, for about $75 a month, a 50-year-old can use a permanent life insurance policy to leave a $50,000 tax-free gift upon their death. It would take roughly 125 years to give that same amount in $400 annual donations to your charity. And for a 40-year-old, that monthly policy payment is just $60 (cost is subject to the health and lifestyle of the donor).

So, how does it work? You purchase a permanent life insurance policy and name the charity of your choice as the beneficiary. The beneficiary is the person or organization you designate to receive the proceeds when you die.

Permanent life insurance policies cover you for life as long as you pay your premium, which makes them ideal for planned gifts. And it can often fit into your budget more easily than you might think—the younger you are, the more affordable the policy can be. So, the best time to choose life insurance as a giving vehicle is now!

Three Key Questions about Life Insurance and Charitable Giving

Q. If I buy a life insurance policy, can I split the proceeds between a charity and my family?

A. Yes! You can name more than one beneficiary, as well as the percentage of the payout you want to go to each one—for instance, you could designate 50% to a spouse and 50% to a charity.

Q. How is the death benefit from my life insurance policy paid to my charity?

A. Nonprofits collect the policy proceeds (a death benefit) when you pass away. The life insurance company will look at the beneficiaries on your policy and pay the organization directly, typically in one lump sum.

Q. Will the money from my life insurance policy be taxed when my charity receives it?

A. In most cases, the people or organizations that receive the proceeds from a life insurance policy do not have to pay taxes on it.

Life insurance policy proceeds are among the largest gifts a nonprofit will receive, often 20 to 100 times the size of annual gifts. Planned giving contributions are vital to a nonprofit’s longevity and ability to carry out its mission, and they help organizations weather annual fluctuations in charitable donations. If you’re passionate about making a difference and want to increase your effects exponentially, life insurance can be an excellent way to make that happen.

Get started with your legacy or learn more about our solutions for nonprofits below.

Explore

Best Volunteer Management Software for Planned-Giving-Minded Nonprofits

When it comes to planned giving, relationships are everything. The more you understand a supporter’s history of engagement, their volunteer hours, the events they attend, and the causes they show up for, the more naturally you can invite them to build a legacy with your organization.
The right volunteer management software can help nonprofits connect the dots between service and philanthropy, turning engagement into long-term generosity. This guide explores what to look for when evaluating volunteer management platforms and compares several top options that make this integration easier.

Planned Giving Basics: What Every Nonprofit Leader Needs to Know

Planned giving is no longer a niche fundraising tactic. It has quietly become one of the most reliable, high-ROI revenue streams available to nonprofits today. And while major gifts and annual appeals often steal the spotlight, the data shows that planned gifts consistently deliver transformational impact.
If your organization is preparing for long-term sustainability, building or expanding your planned giving program is one of the most important steps you can take this year. Here is why.

Why 380 Years of Data Prove Your Nonprofit Should Prioritize Planned Giving This Year

If your nonprofit is looking for its next reliable growth engine, here is a surprising truth from nearly four centuries of data. Planned giving has been one of the most consistent, predictable, and mission-transforming revenue streams in philanthropic history. And thanks to the work of Dr. Russell James, whose 380-year analysis of American charitable bequest behavior remains the most comprehensive in the field, we can finally see the patterns clearly.
Spoiler. They all point to one thing. Planned giving is not emerging. It is enduring.
So let’s explore what four centuries of donor history can teach us.

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