When you think about in-kind donations, you typically think of what nonprofits receive, such as auction items or raffle prizes, donated office space or equipment, pro bono services, or free event catering. However, many nonprofits miss a powerful opportunity with in-kind donations: non-cash giving can also be used as a smart strategy to strengthen donor relationships.
Donor stewardship is about building genuine, long-term relationships with your supporters. When used strategically, in-kind gifts can be a unique, mission-aligned way to show appreciation and remind donors why they support your mission in the first place.
Perhaps the best part is that these gestures don’t have to break the bank. How? Many in-kind gifts can be sourced from corporate partners or other supporters, making them cost-effective opportunities to create meaningful connections and lasting donor loyalty to your organization. Here are four ideas to do just that.
1. Use In-Kind Gifts to Personalize Donor Recognition
People generally like to feel seen and appreciated. And the more personal your thank-you is, the more powerful it becomes. In-kind gifts are a chance for nonprofits to tailor their donor recognition efforts in thoughtful, tangible ways.
One way to show donors that you truly know and appreciate them is to align gifts with something the donor loves. For example:
- A sleeve of branded golf balls for donors who are sports enthusiasts
- A print from a local artist for supporters who love the arts and culture
- A curated snack basket with locally-made treats for foodies
These thoughtful gifts signal that your nonprofit values not only a person’s donation but also them as individuals. This builds an emotional connection between donors and causes, which is a key motivator in planned giving decisions. Taking the time to personalize your appreciation strengthens the connection and opens doors for deeper engagement down the line.
2. Surprise Major Donors With Exclusive Experiences
In-kind gifts don’t always have to be things. They can also be unique or unforgettable experiences. For major donors or long-time supporters, these can truly create a lasting emotional impact.
Consider providing these experiences:
- VIP access to your next fundraising gala or program launch
- High-end corporate golf outing focused on team-building
- A behind-the-scenes tour of your offices or facility
- A private lunch with the board of directors or executive director
These types of experiences can deepen relationships by creating shared memories and exclusive access to your organization. They’re also a great way to show donors that you’re paying attention to what they value, whether it’s connection, access, or shared purpose. What’s more, these types of in-kind gifts can often be sourced from corporate partners or sponsors, making them low-cost to your nonprofit but high-value for relationships.
3. Highlight Mission Impact Through In-Kind Gifts
Effective stewardship isn’t just about saying thank you, it’s about reminding donors why their support matters so much to your cause. In-kind gifts that reflect your nonprofit’s mission can create a deeper sense of alignment between your donors and the work you do.
For example:
- A conservation-focused nonprofit might gift reusable water bottles to emphasize environmental sustainability.
- A nonprofit that provides youth sports camps for kids might provide supporters with branded sweatbands, towels, or mini basketballs.
- A hunger relief organization could give donors a branded lunch bag or a recipe card featuring meals provided to families.
These kinds of mission-related gifts help reinforce your nonprofit’s values, tell your story, and give donors a more tangible way to feel connected to the impact they’re helping make. GolfStatus also suggests using in-kind gifts as raffle prizes or silent auction items at fundraising events to further the mission connection among attendees. No matter how you use these gifts, they’re a reminder that supporters aren’t just writing checks; they’re truly part of something meaningful.
4. Turn In-Kind Donors Into Long-Term Supporters
Let’s not forget that all the creative strategies outlined in this guide start with in-kind donors themselves—the individuals, businesses, and companies who give goods or services instead of cash. These donors can be overlooked when it comes to relationship-building, but they can be some of your biggest long-term advocates.
With the right strategy and nurturing, in-kind donors can grow into sustaining supporters and even prospects for planned giving. Here are some ideas to build deeper loyalty among in-kind donors:
- Share outcomes. Explain in specific and tangible terms how donors’ in-kind contributions directly impacted your work.
- Thank them again. Recognize their gift beyond the initial contribution or event. Send a photo, handwritten note, or impact stat a few months later to keep them dialed in.
- Invite them in. Ask if they’d like to learn about other ways to get involved, such as monthly giving or legacy gifts, as many in-kind supporters are already inclined toward philanthropy.
- Recognize them publicly. With the donor’s permission, offer a social media shoutout, mention in an email newsletter, or inclusion in your annual report to help them feel valued.
- Report back to them regularly. Include in-kind donors in your regular donor communications so they’re informed about new initiatives, events, or programs.
Final Thoughts
While in-kind donations often help reduce expenses or add value to auctions or raffles, they’re also a highly effective tool for donor engagement. And because these gifts can often be sourced at little to no cost, they’re a smart addition to your donor stewardship toolbox, especially for smaller
These three simple steps can help you get started:
- Audit your resources. Identify potential in-kind sources, such as partners, local eneors, existing donors, or even unused items in your organization’s supply closet.
- Add in-kind gifts to select donor touchpoints. These might include a post-fundraising event thank you, a year-end mailing, or a new donor welcome packet.
- Track what resonates with donors. Ask for feedback and watch response rates to see which gifts are building momentum, and refine your approach from there.
In-kind giving is more than a way to receive support—it’s a creative, cost-effective way to give back and build lasting donor relationships!
