Recurring Giving Programs: How to Build Sustainable Support
Recurring giving programs help build sustainable support over time. Explore how to create a solid foundation for your program to encourage participation.
Two tools in particular are reshaping modern philanthropy:
Qualified Charitable Distributions (QCDs) and Donor-Advised Funds (DAFs).
Both allow donors to support causes they love. Both offer tax advantages. And both represent billions of charitable dollars waiting to be activated. Yet many donors — and even nonprofits — still find them confusing. LifeLegacy, the leading planned giving platform for nonprofits, understands this challenge.
Here’s a simple breakdown of what these tools are, why they matter, and how nonprofits can help donors move from intention to action. Let’s start with the definitions.
A QCD is a direct gift from an IRA to a qualified nonprofit.
In plain language:
If a donor is age 70½ or older, they can send money directly from their IRA to your nonprofit — and that gift is not counted as taxable income.
This matters because many retirees must take Required Minimum Distributions (RMDs) from their IRAs. A QCD allows them to satisfy that requirement while supporting a nonprofit — without increasing their taxable income.
A DAF is a charitable investment account.
In plain language:
A donor contributes money to a DAF, receives an immediate tax deduction, and then recommends grants to nonprofits over time.
DAFs are now one of the fastest-growing charitable giving vehicles in the United States. Billions of dollars already sit in DAF accounts — ready to be granted — but nonprofits must proactively invite donors to use them.
Many donors already qualify for QCDs. Many others already have DAF accounts. But without clear guidance, they may never use these tools to support your organization.
The biggest barrier is not willingness — it’s awareness.
That’s why donor education is essential.
Simple Marketing Language Nonprofits Can Use
Here are examples of donor-friendly messaging your organization can use:
For QCDs:
“If you are 70.5 or older, you may be able to give directly from your IRA to support [Nonprofit Name]. This type of gift, called a Qualified Charitable Distribution, can help you meet required minimum distributions while reducing taxable income. It’s a simple way to make a meaningful impact today.”
For DAFs:
“Do you have a Donor-Advised Fund? You can recommend a grant to [Nonprofit Name] in just minutes. Your gift helps advance our mission.
Don’t have a DAF but are interested in starting one? Your investment advisor can help you create a DAF, after which you receive an immediate tax deduction. Then you can recommend grants from the DAF to us over time.”
Short, simple, donor-friendly language is often all that’s needed to spark action.
Clarity around next steps is critical. Here’s how nonprofits can guide donors:
You can also connect with the LifeLegacy team to learn more about our QCD Tool. LifeLegacy’s QCD tool screens donors for eligibility, guides them through the required paperwork with their financial institution, and gives your team early visibility into gifts, even before they’re completed.
That’s it. No complex paperwork required.
Most DAF grants are processed within days.
Helping donors understand these tools are only part of the equation. The real opportunity lies in offering donors a simple, guided way to take action, alongside broader legacy planning.
LifeLegacy’s Giving Suite allows nonprofits to offer:
We help nonprofits not only provide giving tools, but also communicate them consistently and effectively, even with limited internal staff capacity.
Your donors want to give. Often, they just need a little guidance on how to do it in the most meaningful and tax-smart way.
By educating supporters about QCDs and DAFs — and giving them clear next steps — nonprofits unlock generosity that might otherwise remain untapped.
Head of Partnerships
Craig@lifelegacy.io
Recurring giving programs help build sustainable support over time. Explore how to create a solid foundation for your program to encourage participation.
Qualified Charitable Distributions (QCDs) are becoming one of the fastest-growing forms of giving in the United States. As millions of Americans age into eligibility and retirement assets remain at historically high levels, 2026 is shaping up to be a breakout year for nonprofits that understand how to build a modern QCD strategy.
Planned giving isn’t only about money, it’s about meaning. When you frame the conversation around values, legacy, and impact, donors feel invited rather than pressured.
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