“You don’t have to be a large organization to have success in planned giving, often the smaller organizations see the biggest impact from legacy gifts” – Jordan Cassidy CAP
Planned Giving is a fundraising method that offers a higher return on investment than other types of fundraising. This is typically because planned gifts (such as bequests or beneficiary designations) are often large, but cost relatively little to secure. You can start as simple as a page about planned giving on your website and start promoting this impactful way to give.
Planned gifts, such as bequests, charitable trusts, and beneficiary designations, provide nonprofits with a steady stream of future funding. Unlike annual giving, which can fluctuate due to economic conditions, planned gifts create a more predictable and sustainable financial foundation.
Offering planned giving options allows donors to create a lasting legacy aligned with their values. When supporters know they can continue making an impact beyond their lifetime, they feel a deeper connection to the organization, increasing donor retention and overall engagement.
Donors may not have the capacity to make large cash donations right now or during their lifetime, but they can leave a significant gift through their estate. By promoting planned giving, nonprofits tap into larger, transformative gifts that wouldn’t be possible through traditional fundraising methods.
Relying solely on annual fundraising, grants, and events can be risky. Planned giving programs add another layer of financial security, helping nonprofits withstand economic downturns and continue fulfilling their mission without disruption.
Get Started With Planned Giving by Joining LifeLegacy’s Planned Giving Co-Op
Jordan@lifelegacy.io
A Qualified Charitable Distribution (QCD) is a powerful tool that allows IRA owners to donate directly to qualified charities, bypassing the usual tax implications of IRA distributions.
Encouraging donors to give from their IRA is a creative way for a donor to give with impact and save on taxes. The impact is the same whether a donor gives from their bank account or their IRA. A QCD gift is a win-win!
AI is becoming increasingly popular in the nonprofit sector. Learn how your organization can get started and use AI to improve its fundraising strategy.
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