Commit to a Planned Giving Program by Going “Fractional”

For many nonprofits, planned giving can be a lifeline for financial stability and growth. Yet, many organizations lack the resources to establish and maintain a vibrant planned giving program. With limited budgets, hiring a full-time planned giving officer often feels out of reach. However, bringing on a dedicated fractional planned giving resource offers an innovative solution to this challenge.

The Role of Planned Giving in Nonprofit Success

Planned giving provides a powerful way for nonprofits to build long-term financial security. Bequests, trusts, beneficiary designations and other legacy gifts ensure a steady income stream that can sustain programs, expand services, and help organizations weather economic downturns. Despite its importance, planned giving is often underutilized in smaller nonprofits due to lack of expertise or dedicated staff.

This gap is particularly problematic since studies show that donors who include nonprofits in their estate plans give significantly more over their lifetimes. By not actively promoting planned giving and committing to a robust, ongoing program, organizations miss opportunities to deepen donor relationships and secure transformative gifts over time.

The Fractional Planned Giving Officer: A Smart Solution

Fractional planned giving officers (PGO) can be a cost-effective way to overcome resource limitations. These professionals work part-time or on a project basis, providing nonprofits with access to high-level expertise without the financial burden of a full-time hire. Here are some key benefits of engaging a fractional PGO:

1. Lower Compensation and Benefit Costs: Fractional PGOs typically work on a contract basis, eliminating the need for benefits, insurance, or other full-time employee expenses. This makes them a budget-friendly choice for cash-strapped organizations.
2. Focus on Planned Giving: Unlike general development staff, fractional PGOs concentrate exclusively on building and managing planned giving programs. Their targeted efforts can drive significant results, such as cultivating legacy gifts and establishing processes to track and steward planned giving donors.
3. Extensive Experience and Certifications: Most fractional PGOs bring decades of expertise to the table, often gained from working with multiple organizations. Many hold certifications such as the Certified Nonprofit Professional (CNP), Certified Fund Raising Executive (CFRE), or Chartered Advisor in Philanthropy (CAP), underscoring their credibility and deep understanding of fundraising best practices.
4. Scalable Engagement: A fractional PGO can adjust their level of involvement to meet your needs, whether it’s setting up a planned giving strategy or managing a full program. This flexibility makes them ideal for nonprofits at various stages of growth.

Why LifeLegacy Is the Right Partner

LifeLegacy, a market leader in providing planned giving tools (and services) for nonprofits, understands the unique challenges nonprofits face in implementing planned giving programs. That’s why we’ve assembled a network of highly skilled fractional PGOs who can help your organization unlock the potential of legacy giving. Our experts not only have the certifications and experience to deliver results but also have access and expertise with LifeLegacy’s Giving Suite to streamline and facilitate planned giving for your organization.

By choosing LifeLegacy, your nonprofit gains access to:

• Affordable, mission-aligned planned giving expertise.
• Customizable service plans tailored to your organization’s goals.
• Comprehensive marketing and operational support to maximize program success.

Don’t let budget constraints hold your nonprofit back from securing its future. Consider LifeLegacy’s fractional planned giving officer solution as the catalyst for building a planned giving program that sustains and grows your mission for generations to come. Fractional PGO plans start at as little as $1,200/mo.

Reach out today to explore how LifeLegacy can help your organization thrive.