Prioritizing Donor Retention in Your Fundraising Strategy
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
LifeLegacy has officially launched its new integration with Bloomerang, creating a seamless solution for nonprofits to manage their planned giving efforts. Nonprofits using LifeLegacy’s Giving Suite can now automatically transfer planned giving data directly into Bloomerang, including gift size, gift type, and more. This integration simplifies donor management by ensuring planned giving data is always up to date and accurately reflected across both platforms.
For existing donors on Bloomerang, LifeLegacy’s integration will automatically update or enhance records with planned giving information. If a record doesn’t exist, LifeLegacy will create one—eliminating manual data entry and reducing the complexity of consolidating donor data.
Spencer Cassidy, CEO of LifeLegacy, explained: “You shouldn’t have to chase down planned giving data in ten different places. That’s why we built LifeLegacy to sync directly with the tools you already use. Clean data. Real-time visibility. Smarter stewardship. Planned giving should work with your systems…not create more work. This integration is just one more way we’re making it easier for nonprofits to build lasting legacies. Proud of our team for continuing to lead the way..”
By streamlining data transfer, the LifeLegacy and Bloomerang integration provides nonprofits with a powerful tool to maximize their fundraising potential and ensure planned giving efforts are both efficient and effective.
For more information and to see the integration in action, schedule a demo today.
Co-Founder & CEO
Spencer@lifelegacy.io
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
If you need a single, compelling reason to prioritize planned giving this year, here it is: around 46 billion dollars flows to charities every year through bequests. In fact, the latest Giving USA numbers show that bequests in 2024 totaled about $45.84 billion—roughly 8% of all U.S. charitable giving for the year. That’s not a rounding error; it’s a transformative funding stream your mission can’t afford to ignore.
One of the most interesting parts of planned giving is that you never know what is going to happen! Planned gifts will surprise you. In an earlier blog, I talked about the planned gift that I DIDN’T accept. That was not even close to the most interesting gift that I ever received.
And this one isn’t either. But it was something I never expected.
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