LifeLegacy and Ministry Brands announced a new strategic partnership that will expand access to modern planned giving for churches, ministries, schools, and faith-based nonprofits nationwide.
Through this partnership, more than 90,000 Ministry Brands clients will now have access to LifeLegacy’s industry-leading planned giving platform, The Giving Suite. Together, the two companies are closing one of the largest gaps in faith-based fundraising and helping organizations move from having no planned giving strategy to a fully mature, comprehensive program in under 24 hours.
LifeLegacy is the leading planned giving platform for nonprofits, helping organizations unlock millions in future gifts through a turnkey legacy giving experience. Ministry Brands serves as the technology backbone for thousands of faith-based organizations, supporting everything from giving and engagement to operations and growth. This partnership brings those strengths together at a moment when long-term sustainability has never mattered more.
“Over the next two decades, more than $124 trillion will pass from one generation to the next, largely through estate plans, not annual gifts,” said Spencer Cassidy, Co-Founder and CEO of LifeLegacy. “If churches and ministries are not intentionally part of these conversations today, they risk being left out entirely.”
Ministry Brands clients will now have access to LifeLegacy’s Giving Suite, including an online will, Qualified Charitable Distribution tool, Gift Intention tool, marketing resources, CRM and email integrations, and a fully branded, customized platform designed specifically for faith-based donors.
“Planned giving has always been important for our clients, but until now, there hasn’t been a truly integrated, turnkey solution,” said RJ Frasca, VP of Channels and Partnerships at Ministry Brands. “Now our 90,000+ clients can grow their mission for generations to come in a simple, meaningful way. It doesn’t get much better than this.”
The partnership arrives as churches face rising costs, changing attendance patterns, and generational shifts in giving. Planned giving offers a forward-looking strategy that provides stability without placing additional strain on already stretched teams.
“This is about confidence and continuity,” added Cassidy. “Planned giving allows churches to protect their mission, plan with clarity, and serve future generations, without heavy lift or financial burden.”
Frasca added, “It was a no-brainer to partner with LifeLegacy. Their platform makes planned giving tangible, easy, and impactful from day one. In a season where teams are stretched thin, this solves a real and urgent need.”
Trusted by thousands of organizations and responsible for securing hundreds of millions in planned gifts, LifeLegacy’s platform is purpose-built to convert donor affinity into action and is proven to inspire legacy gifts at a significantly higher rate than traditional approaches.
For Ministry Brands clients interested in launching or expanding their planned giving strategy with LifeLegacy’s Giving Suite, contact your Ministry Brands account manager to learn how to get started.
Head of Partnerships
Craig@lifelegacy.io
Qualified Charitable Distributions (QCDs) are becoming one of the fastest-growing forms of giving in the United States. As millions of Americans age into eligibility and retirement assets remain at historically high levels, 2026 is shaping up to be a breakout year for nonprofits that understand how to build a modern QCD strategy.
Planned giving isn’t only about money, it’s about meaning. When you frame the conversation around values, legacy, and impact, donors feel invited rather than pressured.
A planned giving conversation isn’t something you rush into. It’s a moment of trust, timing, and emotional readiness, and when you recognize the signals, the conversation becomes far more natural and meaningful for both you and the donor. Below is an exploration of the cues that tell you a donor may be ready to talk about legacy gifts, along with some practical guidance to help you approach the moment with confidence and care.
Be the first to get notified when we go live with our will product.
