LifeLegacy and Legal & General America Collaborate for Seamless Online Estate Planning


Innovating Protection: LifeLegacy and Legal & General America Collaborate for Seamless Online Estate Planning

New York, NY, August 31, 2023 – LifeLegacy, a leading national online estate planning platform, is pleased to announce a key partnership with Legal & General America (LGA), one of the largest providers of term life insurance in the US. This collaboration will make estate planning affordable and accessible for millions of Americans, regardless of age, wealth, or health.

Despite the fact that estate planning remains a vital aspect of financial well-being, the majority of American adults do not have a will. LifeLegacy and LGA’s partnership seamlessly merges online estate planning and affordable life insurance, delivering an unprecedented, streamlined experience for policyholders and ensuring a more secure financial future. Together, the companies will offer a holistic approach to protection planning, all in one place. 

Spencer Cassidy, Co-founder and CEO of LifeLegacy, said, “Our partnership with LGA is a significant step in making estate planning accessible to everyone. Life insurance and estate planning are fundamental components of a secure financial future.”

Mark Holweger, CEO of Legal & General America, added, “This collaboration with LifeLegacy reinforces our commitment to providing comprehensive solutions to our policyholders. Together, we are not just simplifying estate planning and life insurance, but also empowering individuals to take control of their financial future with ease and confidence.”

Estate planning is essential for ensuring the orderly distribution of assets, including homes and cherished possessions. Without a current will, the State dictates the allocation of these assets. LifeLegacy and LGA are dedicated to simplifying the creation of wills and related documents, making planning and peace of mind effortlessly attainable for all Americans.

LifeLegacy’s online estate planning products are available to LGA’s policyholders. The companies plan to expand their operations in the coming months. 

About LifeLegacy

LifeLegacy is a technology company dedicated to making estate planning accessible and affordable for all Americans. For more information, visit lifelegacy.io.

About Legal & General America

Legal & General America is part of the worldwide Legal & General Group. For over 70 years, the Legal & General America companies have been in the business of providing financial protection through life insurance for American families. The Legal & General America companies are Banner Life Insurance Company and William Penn Life Insurance Company of New York. LGA is a top five US term life insurance provider with 1.4 million U.S. customers as of December 31, 2022. LGA shares Legal & General’s independent financial strength ratings: A+ Superior from A.M. Best and AA- Very Strong from Standard and Poor’s and Fitch. For more information, please visit https://www.lgamerica.com.

For media inquiries, please contact:

Spencer Cassidy

Co-founder & CEO of LifeLegacy


Jennifer Millinghausen

Director, PR, Social Media & Branding at Legal & General America


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