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Happy Birthday, LifeLegacy!

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This month, I’m thrilled to celebrate LifeLegacy turning 4! 🎉

In just four short years, we’ve partnered with a diverse range of nonprofit organizations, from large institutions to local community groups. In the last quarter alone, we’ve welcomed over 4000+ churches alongside numerous animal welfare, higher education, senior care, veteran services, human rights organizations, and others. 🐾🏛️👵🪖🌍

Here’s a snapshot of our incredible journey, and we’re not slowing down:

🚀 $100M+ in pledged planned gifts in the past 12 months, with a bold mission to reach $1 billion.

🏆 The most affordable and comprehensive planned giving platform in the market, offering robust tools and curated marketing resources.

✅ The only planned giving platform to offer complete white-labeling and customization, ensuring your brand remains at the forefront, fostering trust and connection with your donors.

🔗 Integrations with major CRMs for smooth data syncing and enhanced transparency to cultivate more gifts with effective stewardship.

🤝 Partnerships with industry leaders like Plannedgiving.com to elevate the donor and nonprofit experience, making planned gifts effortless for donors and seamless for nonprofits to secure, steward, and receive.

From a handful of nonprofits at launch to a thriving community of partners, we are turning dreams into reality!

As a testament to our commitment, we recently launched the LifeLegacy Planned Giving Grants Program, receiving over 500+ applicants in the first two weeks and awarding $250K in planned giving grants.

Thank you to all our incredible partners for believing in us and joining us on this mission. Here’s to the next four years of growth, innovation, and making a lasting impact together.

Simply put, we love what we do, we love our partners, and we love helping you succeed! 🫶 🫶 🫶

Spencer Cassidy

Co-founder & CEO, LifeLegacy

 

Author: Spencer Cassidy

Co-Founder & CEO
spencer@lifelegacy.io

Explore

Legacy Giving vs Planned Giving

When it comes to charitable giving, the terms “legacy giving” and “planned giving” are often used interchangeably. And here’s the spoiler: they mean the same thing! Both refer to gifts donors arrange during their lifetime that are typically realized after they pass away. Whether through a bequest in a will, a beneficiary designation on a retirement account, etc. these gifts allow supporters to leave a lasting impact on the causes they care about—often in ways they never could during their lifetime.

Planned Gifts – Now and Later!

In the 1960s, there was a candy called “Now & Later.” It was a fruit-flavored hard chewy candy whose tagline was “Enjoy some now and save some for later.” For nonprofit fundraising leaders, there’s a lesson to be learned from this unique confection. Creating a well-executed planned giving program is one of the most impactful ways to ensure long-term sustainability and growth. While many donors care deeply about your mission, they may not be aware of the various ways they can leave a lasting legacy now and after they pass! By integrating the right tools and communication strategies, you can help supporters make meaningful planned gifts now and later!

Great Nonprofit Leaders Invest in Tomorrow Not Just Today

Great nonprofit leaders understand that true impact isn’t just about meeting today’s needs—it’s about securing the future. While annual campaigns and major gifts are essential for keeping the lights on, organizations that thrive for generations don’t just focus on immediate fundraising. They invest in tomorrow by implementing, reviving, and doubling down on their planned giving programs. Legacy gifts create a foundation of long-term financial stability, ensuring that missions continue well beyond the present moment.

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