This month, I’m thrilled to celebrate LifeLegacy turning 4! 🎉
In just four short years, we’ve partnered with a diverse range of nonprofit organizations, from large institutions to local community groups. In the last quarter alone, we’ve welcomed over 4000+ churches alongside numerous animal welfare, higher education, senior care, veteran services, human rights organizations, and others. 🐾🏛️👵🪖🌍
Here’s a snapshot of our incredible journey, and we’re not slowing down:
🚀 $100M+ in pledged planned gifts in the past 12 months, with a bold mission to reach $1 billion.
🏆 The most affordable and comprehensive planned giving platform in the market, offering robust tools and curated marketing resources.
✅ The only planned giving platform to offer complete white-labeling and customization, ensuring your brand remains at the forefront, fostering trust and connection with your donors.
🔗 Integrations with major CRMs for smooth data syncing and enhanced transparency to cultivate more gifts with effective stewardship.
🤝 Partnerships with industry leaders like Plannedgiving.com to elevate the donor and nonprofit experience, making planned gifts effortless for donors and seamless for nonprofits to secure, steward, and receive.
From a handful of nonprofits at launch to a thriving community of partners, we are turning dreams into reality!
As a testament to our commitment, we recently launched the LifeLegacy Planned Giving Grants Program, receiving over 500+ applicants in the first two weeks and awarding $250K in planned giving grants.
Thank you to all our incredible partners for believing in us and joining us on this mission. Here’s to the next four years of growth, innovation, and making a lasting impact together.
Simply put, we love what we do, we love our partners, and we love helping you succeed! 🫶 🫶 🫶
Spencer Cassidy
Co-founder & CEO, LifeLegacy
Co-Founder & CEO
spencer@lifelegacy.io
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
If you need a single, compelling reason to prioritize planned giving this year, here it is: around 46 billion dollars flows to charities every year through bequests. In fact, the latest Giving USA numbers show that bequests in 2024 totaled about $45.84 billion—roughly 8% of all U.S. charitable giving for the year. That’s not a rounding error; it’s a transformative funding stream your mission can’t afford to ignore.
One of the most interesting parts of planned giving is that you never know what is going to happen! Planned gifts will surprise you. In an earlier blog, I talked about the planned gift that I DIDN’T accept. That was not even close to the most interesting gift that I ever received.
And this one isn’t either. But it was something I never expected.
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