This month, I’m thrilled to celebrate LifeLegacy turning 4! 🎉
In just four short years, we’ve partnered with a diverse range of nonprofit organizations, from large institutions to local community groups. In the last quarter alone, we’ve welcomed over 4000+ churches alongside numerous animal welfare, higher education, senior care, veteran services, human rights organizations, and others. 🐾🏛️👵🪖🌍
Here’s a snapshot of our incredible journey, and we’re not slowing down:
🚀 $100M+ in pledged planned gifts in the past 12 months, with a bold mission to reach $1 billion.
🏆 The most affordable and comprehensive planned giving platform in the market, offering robust tools and curated marketing resources.
✅ The only planned giving platform to offer complete white-labeling and customization, ensuring your brand remains at the forefront, fostering trust and connection with your donors.
🔗 Integrations with major CRMs for smooth data syncing and enhanced transparency to cultivate more gifts with effective stewardship.
🤝 Partnerships with industry leaders like Plannedgiving.com to elevate the donor and nonprofit experience, making planned gifts effortless for donors and seamless for nonprofits to secure, steward, and receive.
From a handful of nonprofits at launch to a thriving community of partners, we are turning dreams into reality!
As a testament to our commitment, we recently launched the LifeLegacy Planned Giving Grants Program, receiving over 500+ applicants in the first two weeks and awarding $250K in planned giving grants.
Thank you to all our incredible partners for believing in us and joining us on this mission. Here’s to the next four years of growth, innovation, and making a lasting impact together.
Simply put, we love what we do, we love our partners, and we love helping you succeed! 🫶 🫶 🫶
Spencer Cassidy
Co-founder & CEO, LifeLegacy
Co-Founder & CEO
spencer@lifelegacy.io
The word “increase” is a bit of a conundrum. Many nonprofits are being asked to do more (increase) with less (no increase). Your planned giving program is no different. Raising more planned gifts with increasing headcount is not just a recommendation but a requirement.
Planned giving has long been a vital—yet underutilized—source of revenue for nonprofits. Unlike annual donations, which fuel today’s operations, planned gifts create a pipeline of sustainable funding for tomorrow. According to Giving USA, planned gifts account for billions of dollars each year, with bequests alone contributing more than $40 billion in 2023. Yet many nonprofits, even those with strong donor bases, fail to maximize this powerful opportunity.
In today’s increasingly digital world, nonprofits have more tools than ever at their disposal to engage donors and increase impact. But when it comes to planned giving—one of the most meaningful and transformational forms of donor support—many nonprofits are finding themselves stuck between a rock and a hard place: do they partner with a large tech company with little experience in the fundraising world that sees adding a nonprofit vertical as a revenue play, or do they work with a lean, experienced team that has decades of combined fundraising experience and an advanced online estate planning platform?
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