Prioritizing Donor Retention in Your Fundraising Strategy
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
Are you having difficulty tracking and organizing donor data because the information is fragmented? Great news for nonprofits using Blackbaud!
LifeLegacy, a leading provider of nonprofit planned giving solutions, recently launched its data integration with Blackbaud’s Raiser’s Edge NXT platform (RENXT). Nonprofits can now use LifeLegacy to automatically sync donor planned giving data (e.g., gift size, gift type, and more) on RENXT.
For existing donors (constituents) on RENXT, LifeLegacy will automatically update or add to the current records. If there isn’t a record for the donor, it will create one with the planned giving data – saving you time and simplifying the process of consolidating donor data.
To access, fundraisers can log into their LifeLegacy dashboard and click the “Integrations” tab to connect and authenticate with their Blackbaud account. From there, fundraisers can sync any LifeLegacy data between their accounts – creating less fragmentation and one source of truth for your fundraising data within RENXT.
Why is this new integration capability important?
The integration of LifeLegacy donor data into Blackbaud can help charities operate more efficiently with centralized information. This leads to nonprofits communicating more effectively and building stronger relationships with donors, ultimately resulting in greater impact and success in their missions. Schedule a demo today with our team of experts to see the power of LifeLegacy’s planned giving tools.
Head of Partnerships
Craig@lifelegacy.io
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
If you need a single, compelling reason to prioritize planned giving this year, here it is: around 46 billion dollars flows to charities every year through bequests. In fact, the latest Giving USA numbers show that bequests in 2024 totaled about $45.84 billion—roughly 8% of all U.S. charitable giving for the year. That’s not a rounding error; it’s a transformative funding stream your mission can’t afford to ignore.
One of the most interesting parts of planned giving is that you never know what is going to happen! Planned gifts will surprise you. In an earlier blog, I talked about the planned gift that I DIDN’T accept. That was not even close to the most interesting gift that I ever received.
And this one isn’t either. But it was something I never expected.
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