The Planned Gift I Didn’t Take…
The excitement was palpable. We had just started the silent phase of a large comprehensive campaign and I was looking forward to a first gift to jumpstart everything.
Let’s consider two online will platforms.
Online Will Platforms | ||
Feature | LifeLegacy | Platform B |
Simple, comprehensive online wills | ✅ | ✅ |
Attorney vetted | ✅ | ✅ |
Donor prompted to identify nonprofit as participant | ✅ | ✅ |
Advance health directive and financial POA included | ✅ | ✅ |
Comprehensive online reporting of gifts | ✅ | ✅ |
Marketing support, including content library | ✅ | ✅ |
Money and time-saving AI-driven content tool available | ✅ | no |
Customized to your organization | ✅ | sometimes |
Custom questions can be added | ✅ | sometimes |
Cost | Reasonable monthly investment | Usually double LifeLegacy’s costs |
Online estate planning providers charge an annual or monthly subscription cost to nonprofit organizations and institutional clients (life insurers, banks, brokerage firms, credit unions, employer groups). Some of the best known platforms charge at least twice the cost of LifeLegacy. So why is there such a difference in subscription costs? There are a few possible reasons:
The reality is, for most under-willed Americans, a basic last will & testament will meet their needs by including essential provisions such as:
For individuals with relatively uncomplicated estates and straightforward wishes, a basic will can serve as a valid and legally binding document to ensure their assets are distributed according to their intentions after their death.
Because most organizations operate with limited fundraising and marketing budgets, cost considerations are important. Lower-cost digital wills platform alternatives like LifeLegacy can enable the organization to allocate its resources more effectively, yet receive the same benefits in the form of pledged gifts. It is crucial to evaluate the specific features and benefits of the higher and lower-cost options to ensure they meet your organization’s needs.
Financial firms looking to add value to customer relationships and enhance the financial fitness of their mass market clients can utilize a digital estate planning package to deliver on this promise. But the costs of hosting a third party estate planning platform can be steep, often soaring above $100,000/year. LifeLegacy’s trusted product offers these tools and many other value-added services for significantly less cost!
To evaluate your needs and add an online will platform without breaking the bank, contact Jordan Cassidy at LifeLegacy at jordan@lifelegacy.io
Head of Partnerships
Craig@lifelegacy.io
The excitement was palpable. We had just started the silent phase of a large comprehensive campaign and I was looking forward to a first gift to jumpstart everything.
Online giving is a vital fundraising channel for nonprofits. Learn how to get better results with these expert tips to improve your online giving strategy.
The most important step in any process is simply starting! How many of us have put off something we need to do around the house for way too long? We need to get our tools and get started! It is the same with planned giving. Don’t wait to start talking about planned giving, just talk about it!
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