Recurring Giving Programs: How to Build Sustainable Support
Recurring giving programs help build sustainable support over time. Explore how to create a solid foundation for your program to encourage participation.
In one of my first planned giving discussions early in my fundraising career, I faced something I had never considered before.
Over lunch, a longtime donor hesitantly told me he had no one to serve as executor of his estate. He had confided in me about the strained relationship with his children and extended family, leaving him with a difficult decision. It was hard for him to talk about, and my job at the moment was, first and foremost, to listen.
After he poured out his heart, it was my turn. Given that I am not an attorney, I could not give him advice; I could only lay out the options for a non-family member executor. There are a few options in this scenario:
As a nonprofit leader, the information and options you provide are invaluable. Your compassion and kindness go a long way in moments like these.
Michael@lifelegacy.io
Recurring giving programs help build sustainable support over time. Explore how to create a solid foundation for your program to encourage participation.
Qualified Charitable Distributions (QCDs) are becoming one of the fastest-growing forms of giving in the United States. As millions of Americans age into eligibility and retirement assets remain at historically high levels, 2026 is shaping up to be a breakout year for nonprofits that understand how to build a modern QCD strategy.
Planned giving isn’t only about money, it’s about meaning. When you frame the conversation around values, legacy, and impact, donors feel invited rather than pressured.
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