Category: Planned Giving

In the world of nonprofit fundraising, planned giving and legacy giving stand out as powerful strategies that can significantly impact your organization’s long-term success. These giving methods not only provide a means for donors to leave a lasting legacy but also ensure the financial stability and sustainability of your mission. Here’s how you can harness the potential of planned giving for your nonprofit.

Capital campaigns are transformative for organizations, aimed at raising significant funds for specific projects such as building expansions, new facilities, or endowments. These campaigns not only meet immediate financial goals but also present a golden opportunity to launch or revitalize your planned giving program. Here’s why integrating planned giving into your capital campaign strategy can be a game-changer for your organization.

Start the legacy conversation with the leaders of your giving circle. Hopefully, the leaders of the giving circle will start the conversation with you and then become your champions with the group. Once you have engaged them, ask for time at their next meeting to discuss leaving a legacy.

An aging US population and donor base presents challenges and opportunities for nonprofits when developing fundraising strategies and donor engagement. A well-structured planned giving strategy is essential for nonprofits to thrive in this evolving landscape. Let’s explore the impact of the aging population on nonprofit fundraising, the importance of planned giving in this environment, and how LifeLegacy’s Giving Suite (digital will, advance health directive and financial power of attorney) can help drive planned gifts and secure lasting legacies.

As a nonprofit, you recognize the importance of periodic capital campaigns to drive funding large-scale projects and initiatives. Your existing regular and periodic donors often react positively to help raise money for infrastructure, endowments, or program expansion. But there is a giving cohort that might prefer to support the long term sustainability and growth of your organization with a planned gift. To maximize the success of capital campaigns, then, it may be advantageous to integrate planned giving messaging into your strategy. It can be a game changer.

Election years bring a unique set of challenges and opportunities for nonprofits. The political climate can significantly impact donor behavior, influencing how and when people give. With heightened attention on political campaigns and causes, nonprofits must navigate a crowded fundraising landscape to maintain and grow their donor base. In this context, planned giving becomes an essential strategy for ensuring long-term financial stability and sustaining mission-driven work. LifeLegacy provides valuable digital estate planning and marketing tools to help you accomplish these goals.

As we approach August, your nonprofit has a unique opportunity to leverage “Make a Will Month” to engage supporters and drive planned gifts through wills. Promoting this initiative can help secure long-term financial stability and ensure the continuation of your organization’s mission. By offering complimentary will services on your website, you can encourage more planned gifts and foster deeper relationships with donors.

Nonprofit organizations rely heavily on the generosity of current donors to support their mission. But what happens when a donor passes away? Does their contribution stop? For many organizations, the answer is yes. To address this issue, nonprofits can leverage existing donor relationships and encourage these committed donors to leave a lasting legacy through planned giving vehicles such as wills and beneficiary designations. By fostering planned giving, nonprofits can secure future support, ensuring that their donors can continue to support the nonprofit’s mission even after they die.

One way that donors can support your organization is through planned giving, which involves leaving a gift through specific financial vehicles or legal documents such as wills or trusts, or by using beneficiary designations on certain financial accounts.

How Nonprofits Can Drive More Planned Gifts with Online Wills