Category: Planned Giving

Planned giving is a powerful, yet often underutilized, strategy for nonprofits to secure sustainable funding and to smooth the ebbs and flows of annual gifts. If you are a nonprofit currently offering complimentary donor tools like online wills, QCD giving portals, letters of intent, gift notification forms and the like, your donors need to be reminded that they exist through a programmatic promotional outreach plan.

Is a $10 donor to a peer-to-peer event the same as the donor that funds a research project at $1,000,000? No, they likely have different reasons for giving. The peer-to-peer donor is likely giving because one of their friends asked them to while the research donor is giving because they want the project they support to change the world. Different reasons necessitate different treatment.

Lifelegacy is a leading provider of online estate planning for everyone. We work closely with nonprofits nationwide to help them leverage and grow planned giving as part of their fundraising strategy. We suggest that nonprofits incorporate the following activities to drive awareness, activity and gifts prior to National Estate Planning Awareness Week.

Don’t be afraid to ask! It is easy to be intimidated by the concept of asking a donor for a planned gift. But don’t be! After over twenty years of fundraising, I have noticed an interesting trend. After the economic downturn of 2008, portfolios have recovered but minds have not.

There is an underlying sense of fear about the economy. A planned giving ask is a great way for the donor to retain financial flexibility while planning for impact.

The majority of planned gifts are received by non-profit organizations through bequests, and most of them are a complete surprise to the nonprofit!

Asking for a planned gift brings value to the donor and the non-profit in many ways. Here are just a few:

LinkedIn Twitter Facebook Preparation makes any planned giving ask much easier and dare I say better. Professional athletes practice to prepare for their performance.  We,

In the world of nonprofit fundraising, planned giving and legacy giving stand out as powerful strategies that can significantly impact your organization’s long-term success. These giving methods not only provide a means for donors to leave a lasting legacy but also ensure the financial stability and sustainability of your mission. Here’s how you can harness the potential of planned giving for your nonprofit.

Capital campaigns are transformative for organizations, aimed at raising significant funds for specific projects such as building expansions, new facilities, or endowments. These campaigns not only meet immediate financial goals but also present a golden opportunity to launch or revitalize your planned giving program. Here’s why integrating planned giving into your capital campaign strategy can be a game-changer for your organization.

Start the legacy conversation with the leaders of your giving circle. Hopefully, the leaders of the giving circle will start the conversation with you and then become your champions with the group. Once you have engaged them, ask for time at their next meeting to discuss leaving a legacy.

An aging US population and donor base presents challenges and opportunities for nonprofits when developing fundraising strategies and donor engagement. A well-structured planned giving strategy is essential for nonprofits to thrive in this evolving landscape. Let’s explore the impact of the aging population on nonprofit fundraising, the importance of planned giving in this environment, and how LifeLegacy’s Giving Suite (digital will, advance health directive and financial power of attorney) can help drive planned gifts and secure lasting legacies.