LifeLegacy and Ministry Brands announced a new strategic partnership that will expand access to modern planned giving for churches, ministries, schools, and faith-based nonprofits nationwide.
Through this partnership, more than 90,000 Ministry Brands clients will now have access to LifeLegacy’s industry-leading planned giving platform, The Giving Suite. Together, the two companies are closing one of the largest gaps in faith-based fundraising and helping organizations move from having no planned giving strategy to a fully mature, comprehensive program in under 24 hours.
LifeLegacy is the leading planned giving platform for nonprofits, helping organizations unlock millions in future gifts through a turnkey legacy giving experience. Ministry Brands serves as the technology backbone for thousands of faith-based organizations, supporting everything from giving and engagement to operations and growth. This partnership brings those strengths together at a moment when long-term sustainability has never mattered more.
“Over the next two decades, more than $124 trillion will pass from one generation to the next, largely through estate plans, not annual gifts,” said Spencer Cassidy, Co-Founder and CEO of LifeLegacy. “If churches and ministries are not intentionally part of these conversations today, they risk being left out entirely.”
Ministry Brands clients will now have access to LifeLegacy’s Giving Suite, including an online will, Qualified Charitable Distribution tool, Gift Intention tool, marketing resources, CRM and email integrations, and a fully branded, customized platform designed specifically for faith-based donors.
“Planned giving has always been important for our clients, but until now, there hasn’t been a truly integrated, turnkey solution,” said RJ Frasca, VP of Channels and Partnerships at Ministry Brands. “Now our 90,000+ clients can grow their mission for generations to come in a simple, meaningful way. It doesn’t get much better than this.”
The partnership arrives as churches face rising costs, changing attendance patterns, and generational shifts in giving. Planned giving offers a forward-looking strategy that provides stability without placing additional strain on already stretched teams.
“This is about confidence and continuity,” added Cassidy. “Planned giving allows churches to protect their mission, plan with clarity, and serve future generations, without heavy lift or financial burden.”
Frasca added, “It was a no-brainer to partner with LifeLegacy. Their platform makes planned giving tangible, easy, and impactful from day one. In a season where teams are stretched thin, this solves a real and urgent need.”
Trusted by thousands of organizations and responsible for securing hundreds of millions in planned gifts, LifeLegacy’s platform is purpose-built to convert donor affinity into action and is proven to inspire legacy gifts at a significantly higher rate than traditional approaches.
For Ministry Brands clients interested in launching or expanding their planned giving strategy with LifeLegacy’s Giving Suite, contact your Ministry Brands account manager to learn how to get started.
