“You don’t have to be a large organization to have success in planned giving, often the smaller organizations see the biggest impact from legacy gifts” – Jordan Cassidy CAP
Planned Giving is a fundraising method that offers a higher return on investment than other types of fundraising. This is typically because planned gifts (such as bequests or beneficiary designations) are often large, but cost relatively little to secure. You can start as simple as a page about planned giving on your website and start promoting this impactful way to give.
Planned gifts, such as bequests, charitable trusts, and beneficiary designations, provide nonprofits with a steady stream of future funding. Unlike annual giving, which can fluctuate due to economic conditions, planned gifts create a more predictable and sustainable financial foundation.
Offering planned giving options allows donors to create a lasting legacy aligned with their values. When supporters know they can continue making an impact beyond their lifetime, they feel a deeper connection to the organization, increasing donor retention and overall engagement.
Donors may not have the capacity to make large cash donations right now or during their lifetime, but they can leave a significant gift through their estate. By promoting planned giving, nonprofits tap into larger, transformative gifts that wouldn’t be possible through traditional fundraising methods.
Relying solely on annual fundraising, grants, and events can be risky. Planned giving programs add another layer of financial security, helping nonprofits withstand economic downturns and continue fulfilling their mission without disruption.
Get Started With Planned Giving by Joining LifeLegacy’s Planned Giving Co-Op
Jordan@lifelegacy.io
The word “increase” is a bit of a conundrum. Many nonprofits are being asked to do more (increase) with less (no increase). Your planned giving program is no different. Raising more planned gifts with increasing headcount is not just a recommendation but a requirement.
Planned giving has long been a vital—yet underutilized—source of revenue for nonprofits. Unlike annual donations, which fuel today’s operations, planned gifts create a pipeline of sustainable funding for tomorrow. According to Giving USA, planned gifts account for billions of dollars each year, with bequests alone contributing more than $40 billion in 2023. Yet many nonprofits, even those with strong donor bases, fail to maximize this powerful opportunity.
In today’s increasingly digital world, nonprofits have more tools than ever at their disposal to engage donors and increase impact. But when it comes to planned giving—one of the most meaningful and transformational forms of donor support—many nonprofits are finding themselves stuck between a rock and a hard place: do they partner with a large tech company with little experience in the fundraising world that sees adding a nonprofit vertical as a revenue play, or do they work with a lean, experienced team that has decades of combined fundraising experience and an advanced online estate planning platform?
Be the first to get notified when we go live with our will product.
