A strong, intentional, planned giving program takes work. Building the foundation for that work is the first step in creating a planned giving component to your fundraising strategy.
Like building a house, when you have a strong foundation, something great can grow. Without it, the possibility of things falling through the cracks increases exponentially.
Here are a few key components to building a planned giving program that will grow over time:
When you have the above three components, the stage is set for a strong, planned giving program. Your foundation is there, and the rest of the house is ready to be built!
michael@lifelegacy.io
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
If you need a single, compelling reason to prioritize planned giving this year, here it is: around 46 billion dollars flows to charities every year through bequests. In fact, the latest Giving USA numbers show that bequests in 2024 totaled about $45.84 billion—roughly 8% of all U.S. charitable giving for the year. That’s not a rounding error; it’s a transformative funding stream your mission can’t afford to ignore.
One of the most interesting parts of planned giving is that you never know what is going to happen! Planned gifts will surprise you. In an earlier blog, I talked about the planned gift that I DIDN’T accept. That was not even close to the most interesting gift that I ever received.
And this one isn’t either. But it was something I never expected.
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