Prioritizing Donor Retention in Your Fundraising Strategy
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
For busy, resource-strapped nonprofits, marketing, and donor communication is crucial to drive revenue growth and sustainability. However, the pressures of managing limited staff and tight budgets often hinder nonprofits from executing effective campaigns. Recognizing these challenges, LifeLegacy, an industry-leading planned giving and nonprofit fundraising platform , has developed ImpactWriter—a custom-built AI-powered tool specifically designed for the nonprofit sector. Think of it as ChatGPT for nonprofit fundraising content. This modern solution leverages artificial intelligence to help nonprofits create powerful marketing and communication materials, such as donor appeals, volunteer recruitment, sponsorship proposals, board letters, social posts, emails and social media posts, and more that drive donor activity and commitments.
ImpactWriter is more than just a writing tool—it’s an AI-driven content creation engine customized to meet the unique needs of nonprofit organizations. Through tailored prompts, nonprofits can generate highly curated, expert marketing and communication content in a few keystrokes. Whether crafting a donor appeal email, writing social media posts to promote an event, or drafting an impact report, ImpactWriter simplifies the process, saving time and ensuring consistent messaging personalized to your mission and your organization.
For many nonprofits, the idea of utilizing AI for content creation may seem surreal. However, the benefits of adopting AI-driven tools like ImpactWriter are real, numerous and immediate:
With ImpactWriter, LifeLegacy is empowering nonprofits to focus on what matters most: their mission. By alleviating the time and cost constraints associated with content creation, nonprofits can allocate more resources to making a difference in the communities they serve.
In today’s digital age, staying connected with donors and stakeholders is essential. With tools like ImpactWriter, nonprofit organizations can stay ahead of the curve and communicate more effectively without being weighed down by administrative burdens.
Head of Partnerships
Craig@lifelegacy.io
Retaining donors is more cost-effective than acquiring new ones. Learn practical strategies nonprofits can use to improve donor retention and grow sustainably.
If you need a single, compelling reason to prioritize planned giving this year, here it is: around 46 billion dollars flows to charities every year through bequests. In fact, the latest Giving USA numbers show that bequests in 2024 totaled about $45.84 billion—roughly 8% of all U.S. charitable giving for the year. That’s not a rounding error; it’s a transformative funding stream your mission can’t afford to ignore.
One of the most interesting parts of planned giving is that you never know what is going to happen! Planned gifts will surprise you. In an earlier blog, I talked about the planned gift that I DIDN’T accept. That was not even close to the most interesting gift that I ever received.
And this one isn’t either. But it was something I never expected.
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