Maximizing the Impact of Planned Giving for Nonprofits: Why Regular Promotion Matters
Planned giving is a powerful, yet often underutilized, strategy for nonprofits to secure sustainable funding and to smooth the ebbs and flows of annual gifts. If you are a nonprofit currently offering complimentary donor tools like online wills, QCD giving portals, letters of intent, gift notification forms and the like, your donors need to be reminded that they exist through a programmatic promotional outreach plan.
