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5 Step Guide: Increase Planned Gifts from Social Media

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One highly effective way to promote planned giving and encourage more individuals to include a nonprofit in their estate plans is through an effective social media strategy.

An effective social media strategy can help nonprofits reach a wider audience and raise awareness about the benefits of planned giving. By creating engaging and informative content, such as videos, infographics, and blog posts, nonprofits can educate their followers about the different types of planned gifts and how they can make a difference for the organization.

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Estate Planning Resources to Educate Your Nonprofit’s Donors

Empower Your Donors With Free Estate Planning Education

As a planned giving professional, one of the most powerful ways to engage donors is by helping them take the first step in securing their legacy. That’s why we’ve created a comprehensive, donor-friendly guide to estate planning: Starting Your Estate Plan: What to Know. This curated collection of educational resources includes articles, checklists, and FAQs that cover everything from when to start an estate plan, to common misconceptions about wills and trusts. Each piece is designed to demystify the process and equip your supporters with the knowledge they need to make confident, informed decisions—no legal jargon involved.

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