One highly effective way to promote planned giving and encourage more individuals to include a nonprofit in their estate plans is through an effective social media strategy.
An effective social media strategy can help nonprofits reach a wider audience and raise awareness about the benefits of planned giving. By creating engaging and informative content, such as videos, infographics, and blog posts, nonprofits can educate their followers about the different types of planned gifts and how they can make a difference for the organization.
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Tax season is a time when many donors are already thinking about their finances and may be more receptive to the idea of leaving a planned gift. By reaching out to donors during this time, nonprofits can capitalize on this heightened awareness and potentially secure more planned gifts than they would at other times of the year.
Sending emails to nonprofit supporters about the impact of leaving a bequest can be a powerful way to raise awareness about this giving opportunity. These emails can highlight the impact that bequests can have on the organization’s mission and programs, and provide valuable information about the process of making a bequest.
National Make a Will Month is an important campaign that encourages individuals to create or update their wills. Creating a will is an essential part of estate planning that can help ensure a person’s assets and property are distributed according to their wishes after their death. One effective way to promote this campaign and raise awareness about the importance of estate planning is through social media posts.
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