One highly effective way to promote planned giving and encourage more individuals to include a nonprofit in their estate plans is through an effective social media strategy.

An effective social media strategy can help nonprofits reach a wider audience and raise awareness about the benefits of planned giving. By creating engaging and informative content, such as videos, infographics, and blog posts, nonprofits can educate their followers about the different types of planned gifts and how they can make a difference for the organization.